Suggested Books For You..(click cover to purchase)
They may have been hippies but they were brilliant businessmen! This book is particularly valuable for the photo industry as a lesson on how to use digital technology and all it's issues to your ADVANTAGE in the same way The Dead did in creating a cult following of fans.
I did a life-changing workshop with Jay Fiset based on the principles of this book. Understanding what it really means to embrace personal accountability may be the answer to life! If not THE answer, without a doubt a concept everyone can benefit from understanding deeper. It would make the world an even better place!
This book started it all for me. I randomly picked this book up off the shelf many years ago. Truthfully because I thought business and Buddhism was an interesting combination! This is the only book in my life I read straight through, got to the last page and started all over again. At the end of the book there was a statement offering business coaching from the now closed Enlightened Business Institute. I called, was interviewed and then connected with a coach, Ron Porte, who I received coaching from for 7 years! It was Ron's retirement that motivated me to become a coach. If I could do for others what Ron did for me that would be a life well spent. The story goes on- by coincidence there has always been a diamond period at the end of my logo. Through Ron, author Geshe Michael Roach sent me an autographed copy of the book for my 40th birthday (which by chance was 04/04/04). It's one of my most treasured possessions. So read the book.
Excellent book on the importance of being 'real' and authentic and some surprising examples of why some people are so relatable. Have you ever thought about why Oprah is so famous? One of the reasons is many people can relate to her, her struggles with her weight, etc. This was a helpful concept for me because I realized I often only demonstrated the best of my work and the most attractive. Providing something relatable and 'less perfect' for people makes it easier for them. Being authentic is a very high value for me and this book is full of great examples of the reasons to be real.
Ever wonder why some ideas stick and other's don't? Or have a great idea but you don't seem to get your point across? This is the book for you. One of my 'hobbies' is compiling a list of what I call Positive Biz Words. Really nerdy I know. I'm fascinated by how a feeling can be altered by the slightest change in words. For example, when offering a variety of choices to someone, writing "you can choose this, this one AND this one" as opposed to "this one, this one OR this one". Using AND feels like you are adding value, choices and freedom as opposed to the limited choice of OR. Subtle things like this have a huge impact in business. Anyway...none of this is actually what the book is about but it does offer many ideas on why some things stick. For me it only stressed the importance of how words are used.