Are you tired of customers that aren’t worth your time?

Are you missing opportunities because you’re not getting your message across?

Do you want to know where to find more of your ideal customers?

Are you uncertain about what makes you unique and whom you should be working with?

Would you like to increase customer retention?

If you said YES to even one of these questions, learning to speak the Secret Language of your ideal customers will make all the difference!


If you’re not getting the results you want, it’s usually because you’re not speaking to the right people. Or you’re not saying the right things to the right people. This can be fixed.


You know how it’s difficult to get your point across in a short pitch or “elevator” phrase? Imagine then how difficult it is to create a brand message on your own that is clear, concise, and powerful. Yet, you must in order to stand out in a noisy marketing world and why getting support in developing your brand message is so critical.


Make Your Message Marketable


For years, customer acquisition has been based on demographics, buyer personas, and avatars. No longer enough to earn their trust and business, customers want to feel like you and your business “get” them. When you do, you will attract the most profitable customers and create excellent customer retention.


LINGO Coaching will help you get clear on what is unique about what you offer, define your ideal customer, and create a brand strategy to connect with them. You’ll learn how to speak their Secret Language in order to stand out from your competition, you’ll create a raving fan base and price will become almost irrelevant.


Specific Results:

Start-ups: Set up your business right from the beginning to reach your ideal customer.

Existing businesses: Fix the messaging and brand image that hasn’t connected you with your ideal customers.

Corporations: Develop an effective marketing strategy to expand or develop a current product and increase customer retention.

The Secret Language Strategy

is a proven process based on Jeffrey’s book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible that will teach you how to magnetize your ideal customer and filter out the rest. Imagine the skills that are gained as a photographer for more than 30 years, studying human behavior and bringing out the best in people. Encouraging people to be bigger and bolder. Finding their true essence. That’s what provides Jeffrey with a unique ability to bring out the best brand message in you and your business. The result is every one of your customers will be worth your time. What makes you and your business unique will be clear. Your brand message will stop your ideal customers in their tracks.

Whether you have been in business for years or are a start-up, the Secret Language Strategy will change being in business from chasing customers to attracting ideal customers with far greater ease.


  Define who your ideal customer is and the multiple audiences that are opportunities for your area of expertise. No longer a narrow niche; this is an expansive business model generating multiple streams of income.

♦  Understand the priorities, values, behaviors and emotional triggers of your ideal customer in order to create a brand and business that feels like it’s been built just for them.

♦  Help your ideal customer make an instant decision to choose you above everyone else.

♦  Learn how pricing can attract customers willing to pay a premium price instead of worrying about scaring them away.

♦  Know exactly what to say in all your marketing materials and on your website that “speaks” to your ideal customer.

♦  Increase customer retention and create raving fans who are eager to spread the word about your business.

Learn to speak the LINGO of your ideal customer
and you make your business irresistible.

A 3-hour initial workshop session plus four 45-minute calls. All sessions via Zoom.


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A one day in-person intensive in Miami Beach or your location (travel not included).


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One day workshop for up to six members from the same business. Travel not included.


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Not ready to jump all in yet? (But should you wait?)

If the One-to-One process is not for you, the next LINGO Course begins May 2018. Check out the LINGO Course!