How to get the results you want in business and in life.
The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success
Does being self-employed often feel like a rollercoaster?
Whenever I ask someone why they became self-employed, they always have a slight variation of the same answer. “To control my destiny” or “To gain freedom.” To which I reply, “How’s that going for you?”
I’ll bet you know the answer. You’re probably living it too. The fact is we go into business for ourselves to control our future but enter into what seems like completely uncontrollable circumstances. So many different types of people to serve, the ups and downs of the economy and the occasional crisis in the world. It seems like anything but in our control! Yet, often our lives are dependent on the business we built and “don’t take it personal” doesn’t apply to us. It’s ALL personal in the self-employed life.
In The Self-Employed Life, you will learn that you can have far more control over your business than you previously thought. You will also learn how to manage what you can’t control so that it doesn’t derail you. The key is in setting up the right environment for your sustainable success and happiness with the Self-Employed Ecosystem.
Like an ecosystem in nature, what you realize is that when one part is unhealthy, all parts suffer. The Self-Employed Ecosystem is a three-part system that will guarantee that you and your business are healthy and thriving in all three areas of Personal Development, Business Strategy and Daily Habits.
This is the book that understands you, your business and your life as a self-employed business owner! Get The Self-Employed Life to learn the personal development, the business strategies and the daily habits that create the sustainable success you’ve been looking for!
LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible
Are you tired of wasting your time trying to convince people of your value?
Too many small businesses waste far too much time trying to satisfy some customers that will never be satisfied. You know the customer. The one you jump through hoops for, bend over backwards for, and they are almost always the least profitable. Then there are the customers that are a breeze to work with, enable you to do your best work and are the most profitable. You want more of those customers, right?
In LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible you will learn how to define your ideal customer and how to find multiple audiences to serve. You’ll gain a proven 5-Step Strategy to speak their secret language that will make your business irresistible. You will also learn how to speak to their values, understand what emotionally moves them to take action and how to fit into their lifestyle. When you do, you will be speaking their lingo.
Standing out isn’t enough today because you are not for everyone. To have a successful and efficient business, you need to stand out only to your ideal customers. By speaking the lingo of the specific audience you want to reach, you will cut through the noise and stand out to your most profitable customers.
Full of insights, relatable stories and exercises, LINGO will show you the exact steps you need to take in your small business to attract your ideal customers.
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