The following examples are primarily the website home page and based on my unique Emotional Journey Website Map. This emotional journey is a proven sequence aligned with buyer psychology and optimal customer experience. It also stresses the importance of taking a website visitor on a complete journey from compelled to contacting you without ever leaving the home page. Research shows that people make a decision 70% on their own to hire you before they even contact you. Let's make sure your website is saying the right things to the right people!
Off Your Plate Accounting
OBJECTIVE: Broaden clients served beyond restaurants to include all service-based businesses and create a more compelling website.
DISCOVERY: It never ceases to amaze me how professionals in the financial business, which is one of the most emotionally-driven businesses there is, often have websites that completely lack emotion as is the case with this before example.
BRAND MESSAGE: Stop Wondering About Your Money and Start Enjoying Your Money
Kindred Music Therapy
OBJECTIVE: Establish a better brand identity
DISCOVERY: Kindred Music Therapy has a unique approach to mental health and disability which was not being expressed. The original website busy and lacking emotion for such a powerful and emotional-driven business.
BRAND MESSAGE: It's a whole-person approach to disability and mental health. This is what makes them different.
OBJECTIVE: To increase sales and attract a younger market.
DISCOVERY: Their products are made with milkweed. Milkweed is breathable which reduces night sweats, is hypoallergenic and environmentally sustainable. Furthermore, milkweed is the only plant monarch butterflies will lay eggs on. This added a signifcant mission component to their products which is a high value for younger, Millennial buyers.
BRAND MESSAGE: Breathable. The products are more breathable, you breathe easier if you have allergies and you breathe better knowing you are saving monarch butterflies.
OBJECTIVE: Increase sales, differentiate themselves from competition and eliminate cost-conscious buyers price shopping on Amazon.
DISCOVERY: Their ideal customers are companies, hospitals and educational facilities that genuinely care about the well-being of their employees.
BRAND MESSAGE: Happy employees are better for the company with increased productivity and decreased absenteeism. Note how much they “own” happy people through the entire site.
CORE GROWTH STRATEGIES
OBJECTIVE: Change this very corporate looking website into something that feels much warmer and compelling.
DISCOVERY: The firm had a niche amongst contractors. We expanded on that to include other lifestyle businesses and their services. They even changed their company name to express their newly expanded services and mission!
BRAND MESSAGE: That small business owners should be respected and supported for the impact they have on their communities and everyday lives of the residents.
PURPOSE DRIVEN PROCESS
OBJECTIVE: To create a more attractive website making better use of the available space. Note how much wasted space there is on original website.
DISCOVERY: This founder is brilliant and a very strategic thinker in a way that can really help others find their way.
BRAND MESSAGE: It is possible to live your purpose and be productive as well as profitable. That success is mindset and strategy.
OBJECTIVE: To bring some life to this otherwise boring website that was not at all reflective of the founder. They had a great name, OhMy!ROI, but no personality or meaning on the website.
DISCOVERY: Founder wants to do more than bookkeeping. She wants to guide business owners to a happy life.
BRAND MESSAGE: That hard working business owners should get the life they want out of the business they put so much life into. Return on LIFE Investment.