MAKE YOUR BUSINESS IRRESISTIBLE
Are you tired of customers that aren’t worth your time?
Do you feel like people are not appreciating your value?
Do you want to know where to find more of your ideal customers?
Are you uncertain about what makes you unique and whom you should be working with?
Would you like to increase customer retention?
If you said YES to even one of these questions, learning to speak the Secret Language of your ideal customers will make all the difference!
If you’re not getting the results you want, it’s usually because you’re not speaking to the right people. Or you’re not saying the right things to the right people. This can be fixed.
You know how it’s difficult to get your point across in a short pitch or “elevator” phrase? Imagine then how difficult it is to create a brand message on your own that is clear, concise, and powerful. Yet, you must in order to stand out in a noisy marketing world and why getting support in developing your brand message is so critical.
Make Your Message Marketable
For years, customer acquisition has been based on demographics, buyer personas, and avatars. No longer enough to earn their trust and business, customers want to feel like you and your business “get” them. When you do, you will attract the most profitable customers and create excellent customer retention.
LINGO Coaching will help you get clear on what is unique about what you offer, define your ideal customer, and create a brand strategy to connect with them. You’ll learn how to speak their Secret Language in order to stand out from your competition, you’ll create a raving fan base and be able to charge a premium price.
Start-ups: Set up your business right from the beginning to reach your ideal customer.
Existing businesses: Fix the messaging and brand image that hasn’t connected you with your ideal customers.
Corporations: Develop an effective marketing strategy to expand or develop a current product and increase customer retention.
The Secret Language Strategy
is a proven process based on Jeffrey’s book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible that will teach you how to attract your ideal customer and filter out the rest. Imagine bringing together all the pieces that have seemed to be all over the place, having a clear direction for your business, and the confidence that comes with clarity to gain more clients and close more sales. The result is every one of your customers will be worth your time. What makes you and your business unique will be clear. Your brand message will stop your ideal customers in their tracks and you’ll have control over your business.
Whether you have been in business for years or are a start-up, the Secret Language Strategy will change being in business from chasing customers to attracting ideal customers with far greater ease.
♦ Define who your ideal customer is and the multiple audiences that are opportunities for your area of expertise. No longer a narrow niche; this is an expansive business model generating multiple streams of income.
♦ Understand the priorities, values, behaviors and emotional triggers of your ideal customer that makes them feel like your business was built just for them.
♦ Help your ideal customer make an instant decision to choose you above everyone else.
♦ Learn how pricing can attract customers willing to pay a premium price instead of worrying about it scaring them away.
♦ Know exactly what to say in all your marketing materials and on your website that “speaks” to your ideal customer.
♦ Increase customer retention and create raving fans who are eager to spread the word about your business.
♦ Design your products and services to make them crave what you offer.