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900: Jann Freed – Redefining Retirement with a Breadcrumb Legacy

I fully support our guest's perspective of retiring the term “retirement;” as Dr. Jann Freed aptly puts it, “We are not retiring from life, but moving on to something else.” In this episode, Jann and I explore the concept of “Breadcrumb Legacy” - a forward-thinking approach to leaving a meaningful impact. We discuss how legacy isn't just something at life's end, but a collection of intentional actions woven into the present. From the influence of Mr. Rogers to the power of silence, we uncover how focusing on relationships over achievements shapes a purposeful legacy. Whether approaching retirement or not, as self-employed business owners, we can all benefit from aligning our actions with our values. By doing so, we not only foster personal growth but also make a positive impact in both our business and personal lives.

As a former professor for decades, Dr. Jann decided to practice what she was teaching and preaching. She says she is out to retire the word “retirement.” We are not retiring from life, but moving onto something else. Jann believes it takes time and intentional thought to successfully move on to what’s next in life. This awakening led her on a research journey that resulted in her book Leading with Wisdom: Sage Advice from 100 Experts. One chapter that really resonated was “Leaders Live Their Legacy.” So Dr. Jann did a deep dive on legacy work and set out to interview gurus. From this work, she created the concept of Breadcrumb Legacy™ and it became her latest book Breadcrumb Legacy: How Great Leaders Live a Life Worth Remembering. Dr. Jann also hosts the “Becoming a Sage Podcast” where she interviews thought leaders on the wisdom of life and work. She also writes the “Leading Edge” column for Training Magazine which is published in print and online. Dr. Jann’s mission is to be a seeker and learner who leaves a Breadcrumb Legacy for herself and others. She lives in Des Moines, Iowa with her husband and her dog, Grover. She is proud of her three adult sons who are thriving in this ever-changing world.

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Everything you need can all be found at

Jann Freed, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

Guest Contact

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.


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