BE IRRESISTIBLE
TO YOUR

IDEAL CUSTOMERS

Stop wasting time trying to
convince anyone of your value

Attract the customers who
already value what you do

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LINGO is the art of communication through branding
that makes ideal customers feel
seen.

An actionable strategy to attract your most profitable
customers,
increase sales and grow your business.

Give your attendees a competitive advantage

Standing out isn’t enough today. Trying to convince people of our value doesn’t work. 80% of our income from 20% of our customers means we’re wasting our time on 8 out of 10 customers. That certainly doesn’t make sense.

The competitive advantage you can give your attendees is to help them connect with the specific audience they want to reach. Whether that’s ideal customers, dream employees or leaders looking to inspire their team.

Jeffrey Shaw will help your attendees do just that with his unique LINGO Branding Strategy. He will show your attendees a proven 5-step process to speak the lingo–the energy behind the words, of the audience they want to reach. To create branding that doesn’t just stand out, but stands out only to their ideal customers or dream employees and inspires teams.

When someone speaks our lingo, it’s like hearing our native language in a foreign country. It cuts through the noise, stands out above the crowd and creates an instant connection. Isn’t that what every business wants? That’s why LINGO is a competitive advantage.

Create a unique experience at your event. Having been the go-to photographer for affluent families in the U.S. turned branding speaker, your attendees have never heard a perspective on branding like this. When they see branding through Jeffrey’s lens, their businesses will change.

His talks are artfully presented as you would expect a photographer to do, engaging with compelling stories, entertaining as they should be and poignant when they need to be.

You can expect Jeffrey to be highly engaged with your attendees before, during, and after your event. Quite frankly, it’s just who he is.

Click here to see the full talk
and why you shouldn’t use tape.

TALKS

For audiences of company
leaders and entrepreneurs:

Speak Your Ideal Customer’s LINGO: Transform your marketing, increase sales, and create raving fans

The future of branding, marketing and sales is deeply understanding your ideal customer’s values, priorities, and emotional triggers. Buyer personas, avatars, and demographics will not be enough to stand out and gain the attention of customers. In other words, you must speak their Lingo.

Takeaways and action steps:

•  Understand how to more accurately define their ideal customer
•  Learn a proven 5-Step Strategy to build the brand message and image that speaks the Secret Language of their ideal customer that is adaptable to any business in any market
•  Discover how to maximize profits by attracting multiple audiences of ideal customers

For audiences of marketers, designers,
consultants and business coaches:

Speak Their LINGO: Helping businesses and brands connect with their ideal customers 

As part of the eco-system of helping businesses grow, marketers, designers, consultants and business coaches are the communicators between a business and their customers. LINGO strategy will teach attendees a unique skill set to help the businesses they serve attract their ideal customers .

Takeaways and action steps:

• A proven 5-Step Branding Strategy that will connect their client to their ideal customers that is adaptable to any business in any market
• The important role they play in the future of marketing and in creating better relationships between businesses and consumers
• A skill set that will separate them from their competition and increase career advancement

Ideal Opening
and Closing Keynote:

Life is an Everything Bagel: How to stop choosing between things and chose to have everything

The fear of success and the responsibility of “having it all” is often greater than the fear of failure. This is often what blocks people from their own success, making them feel like they are working really hard but hardly getting ahead. Audiences are inspired when they realize that it’s when they stop chosing between things that they can have everything.

Takeaways and action steps:

• A proven 5-Step Branding Strategy that will connect their client to their ideal customers that is adaptable to any business in any market
• The important role they play in the future of marketing and in creating better relationships between businesses and consumers
• A skill set that will separate them from their competition and increase career advancement

For audiences of HR professionals:

How To Attract and Retain Dream Employees

Want to get the most out of today’s workforce? Wonder how to stand out in a competitive market? Feel like you’re wasting your time and wearing too many hats trying to find Dream Employees? Find out how to use branding and marketing strategies to speak the Lingo of Dream Employees to attract them, develop an irresistible offer, inspire them to do exceptional work and get them excited to stay.

Takeaways and action steps:

• Learn a 5-Step Strategy to speak the Lingo of Dream Employees
• Develop a recruiting brand image that stands out in a competitive market
• Create an irresistible offer that makes Dream Employees say “yes!”

For technology

audiences:

Decode The Secret Lingo of Your Ideal Customers

There’s never been a time when consumers desire more to feel completely seen, heard and understood by a brand. To feel their values align and that they matter. Will technology be used to deepen relationships between businesses and customers? Or will consumers feel creeped out, fear their privacy is being invaded and that it’s a more impersonal world than ever?

Takeaways and action steps:

• How to decode the secret lingo of your ideal and most profitable customers
• Learn a 5-step strategy to build a brand that stops them in their tracks
• Use technology to make customers feel like one in a million(even if they are one OF a million)

Turn the experience into a tangible take-away

Bulk orders of LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible are available so that attendees have a tangible take-away of their great experience. For orders of 500 or more, book cover customization is available. Fewer than 500 can be personalized with a corporate or event logo sticker.

Book Jeffrey Now
For Your Next Event

Contact Speaking Manager Li Hayes

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