Jeffrey's delivery was engaging and enthusiastic - no small feat for the final presentation at a day-long conference. Our post-summit feedback about Jeffrey's workshop included: "Great speaker," "This workshop included heartfelt, inspiring insights," "Great content." I would certainly invite Jeffrey to speak at future events.

- Joanna Wise


Stop wasting time trying to satisfy some customers that will never be satisfied.
Attract the customers who already value what you offer.

LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.

Give your attendees a competitive advantage

Standing out isn’t enough today. Trying to convince people of our value doesn’t work. 80% of our income from 20% of our customers means we’re wasting our time on 8 out of 10 customers. That certainly doesn’t make sense.

The competitive advantage you can give your attendees is to help them connect with the specific audience they want to reach. Whether that’s ideal customers, dream employees or leaders looking to inspire their team.

Jeffrey Shaw will help your attendees do just that with his unique LINGO Brand Message Strategy. He will show your attendees a proven 5-step process to speak the lingo of the audience they want to reach. To create brand messages that don’t just stand out, but stand out only to the right people.

When you speak someone’s lingo, it cuts through the noise, stands out above the crowd and creates an instant connection. Isn’t that what every business wants? That’s why LINGO is a competitive advantage.

Having been the go-to photographer for affluent families in the U.S. turned speaker, your attendees have never heard a perspective on brand messaging like this. When they see branding through Jeffrey’s lens, their businesses will change.

Whether on stage or in a virtual presentation, his talks are artfully presented as you would expect a photographer to do, engaging with compelling stories, entertaining as they should be and poignant when they need to be.

You can expect Jeffrey to be highly engaged with your attendees before, during, and after your event. Quite frankly, it’s just who he is.


All talks are customizable

Be Irresistible:
How to create a brand message that attracts ideal customers

You know how we often waste time trying to satisfy some customers that will never be satisfied? Or we chase down potential customers to no avail? Or they demand the lowest price?

Then there are those customers that are a breeze to work with, enjoy the best customer experience and are often the most profitable. You want more of those customers, right?

It turns out, it’s not our job to prove our value to anyone. It’s our job to find the customers that already value what we do. The most efficient way to grow a business and create the best customer experience is to work only with your ideal customers. We do that with brand messaging and marketing that speaks the Lingo of your ideal customers. When that happens, your ideal customers feel like you “get” them and they fall in love with your company!

Find out how to have a competitive advantage from brand consultant and photographer Jeffrey Shaw by learning to see your ideal customers the way a photographer sees their subject. How speaking your ideal customer’s Lingo in branding is like a portrait on display that creates a connection to your desired audience. Once you see branding through Jeffrey’s lens, you will see how creating the best customer experience begins with attracting ideal customers in the first place by speaking their lingo.

Are you ready to work only with ideal customers?

  • Discover the secret to defining your ideal customer
  • Learn a proven 5-step process to understand their Lingo and how to develop a brand message that speaks to them
  • Identify all the areas of your business where Lingo can be applied, attract ideal customers and improve customer experience from the onset!

Turn the experience into a tangible take-away

Bulk orders of LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible are available so that attendees have a tangible take-away of their great experience. For orders of 500 or more, book cover customization is available. Fewer than 500 can be personalized with a corporate or event logo sticker.

Book Jeffrey Now
For Your Next Event

Contact Speaking Manager Li Hayes

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