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LINGO is the art of communication through branding
and marketing that makes customers feel
seen.

An actionable strategy to attract your most profitable
customers,
increase sales, and grow your business.

Anything but ordinary….

Having been the go-to portrait photographer for more than 34 years for the likes of sports legends Tom Seaver, Pat Riley, news anchors Jim Nantz, David Bloom, supermodel Stephanie Seymour, C-suite executives from Anheuser Busch, Twitter, and Wall Street leaders too many to mention, Jeffrey Shaw brings an innovative and fresh perspective to branding and marketing through the lens of a portrait photographer.

His talks are artfully presented through a weaving thread of stories, visuals and anecdotes as a photographer to teach audiences how to make their customers feel seen and attract their ideal customers.

“If a business just sees the customer in front of them, they create a snapshot– a buyer persona, an avatar, a target market. If a business truly sees the customer, the way a photographer sees their subject, they create a detailed portrait with far greater understanding of their ideal customer.”

That makes all the difference between a business that simply serves their customers and one that “gets” their customers. Businesses that “get” their customers, get better customers.

If you want a speaker who is highly engaged with your attendees before, during, and after your event, Jeffrey is your choice. Each talk will be customized to speak the lingo of your audience and can be adapted as a keynote, breakout session, or workshop.

Click here to see the full talk
and why you shouldn’t use tape.

TALKS

For audiences of company
leaders and entrepreneurs:

Speak Your Ideal Customer’s LINGO: Transform your marketing, increase sales, and create raving fans

The future of branding, marketing and sales is deeply understanding your ideal customer’s values, priorities, and emotional triggers. Buyer personas, avatars, and demographics will not be enough to stand out and gain the attention of customers. In other words, you must speak their Lingo.

Takeaways and action steps:

•  Understand how to more accurately define their ideal customer
•  Learn a proven 5-Step Strategy to build the brand message and image that speaks the Secret Language of their ideal customer that is adaptable to any business in any market
•  Discover how to maximize profits by attracting multiple audiences of ideal customers

For audiences of marketers, designers,
consultants and business coaches:

Speak Their LINGO: Helping businesses and brands connect with their ideal customers 

As part of the eco-system of helping businesses grow, marketers, designers, consultants and business coaches are the communicators between a business and their customers. LINGO strategy will teach attendees a unique skill set to help the businesses they serve attract their ideal customers .

Takeaways and action steps:

• A proven 5-Step Branding Strategy that will connect their client to their ideal customers that is adaptable to any business in any market
• The important role they play in the future of marketing and in creating better relationships between businesses and consumers
• A skill set that will separate them from their competition and increase career advancement

Ideal Opening
and Closing Keynote:

Life is an Everything Bagel: How to stop choosing between things and chose to have everything

The fear of success and the responsibility of “having it all” is often greater than the fear of failure. This is often what blocks people from their own success, making them feel like they are working really hard but hardly getting ahead. Audiences are inspired when they realize that it’s when they stop chosing between things that they can have everything.

Takeaways and action steps:

• A proven 5-Step Branding Strategy that will connect their client to their ideal customers that is adaptable to any business in any market
• The important role they play in the future of marketing and in creating better relationships between businesses and consumers
• A skill set that will separate them from their competition and increase career advancement

For audiences of HR professionals

How To Attract and Retain Ideal Employees

Many companies struggle with understanding the mindset and values of today’s workforce. This misunderstanding leads to difficulty recruiting and retaining ideal employees. HR may not have thought of themselves are marketers in the past, but to attract ideal employees, companies must have an appealing brand image and speak the lingo of their ideal employees.

Takeaways and action steps:

• Learn the mindset, values and priorities of ideal employees
• How to build a brand that inspires them say “yes” to employment
• Improve company culture by building a community of ideal employees

For technology

audiences:

Decode The Secret Lingo of Your Ideal Customers

There’s never been a time when consumers desire more to feel completely seen, heard and understood by a brand. To feel their values align and that they matter. Will technology be used to deepen relationships between businesses and customers? Or will consumers feel creeped out, fear their privacy is being invaded and that it’s a more impersonal world than ever?

Takeaways and action steps:

• How to decode the secret lingo of your ideal and most profitable customers
• Learn a 5-step strategy to build a brand that stops them in their tracks
• Use technology to make customers feel like one in a million(even if they are one OF a million)

Turn the experience into a tangible take-away

Bulk orders of LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible are available so that attendees have a tangible take-away of their great experience. For orders of 500 or more, book cover customization is available. Fewer than 500 can be personalized with a corporate or event logo sticker.

Put Your Date On Hold!

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