LINGO is the art of communication through branding and marketing that makes customers feel seen.


An actionable strategy to attract your most profitable customers, increase sales, and grow your business.

Anything but ordinary….

Having been the go-to portrait photographer for more than 34 years for the likes of sports legends Tom Seaver, Pat Riley, news anchors Jim Nantz, David Bloom, supermodel Stephanie Seymour, C-suite executives from Anheuser Busch, Twitter, and Wall Street leaders too many to mention, Jeffrey Shaw brings an innovative and fresh perspective to branding and marketing through the lens of a portrait photographer.

His talks are artfully presented through a weaving thread of stories, visuals and anecdotes as a photographer to teach audiences how to make their customers feel seen and attract their ideal customers.

“If a business just sees the customer in front of them, they create a snapshot– a buyer persona, an avatar, a target market. If a business truly sees the customer, the way a photographer sees their subject, they create a detailed portrait with far greater understanding of their ideal customer.”

That makes all the difference between a business that simply serves their customers and one that “gets” their customers. Businesses that “get” their customers, get better customers.

If you want a speaker who is highly engaged with your attendees before, during, and after your event, Jeffrey is your choice. Each talk will be customized to speak the lingo of your audience and can be adapted as a keynote, breakout session, or workshop.

Click here to see the full talk
and why you shouldn’t use tape.


With nearly 100,000 social media followers, a closed Facebook group of 2000 engaged members and a podcast that reaches nearly 30,000 listeners a month, Jeffrey will actively promote your event before and during the event. Let’s discuss a plan to leverage Jeffrey’s reach for your event.


For audiences of company leaders and entrepreneurs:

Speak Your Ideal Customer’s LINGO: Transform your marketing, increase sales, and create raving fans

The future of branding, marketing and sales is deeply understanding your ideal customer’s values, priorities, and emotional triggers. Buyer personas, avatars, and demographics will not be enough to stand out and gain the attention of customers. In other words, you must speak their Lingo.

Your audience will:

•  Understand how to more accurately define their ideal customer
•  Learn a proven 5-Step Strategy to build the brand message and image that speaks the Secret Language of their ideal customer that is adaptable to any business in any market
•  Discover how to maximize profits by attracting multiple audiences of ideal customers

For audiences of marketers, designers, consultants and business coaches:

Speak Their LINGO: Helping businesses and brands connect with their ideal customers 

As part of the eco-system of helping businesses grow, marketers, designers, consultants and business coaches are the communicators between a business and their ideal customers. LINGO strategy will provide a unique skill set and significantly impact the businesses they serve.

Your audience will learn:

• A proven 5-Step Branding Strategy that will connect their client to their ideal customers that is adaptable to any business in any market
•  The important role they play in the future of marketing and in creating better relationships between businesses and consumers
•  A skill set that will separate them from their competition and increase career advancement

Ideal Opening and Closing Keynote:

Life is an Everything Bagel: How to stop choosing between things and chose to have everything

The fear of success and the responsibility of “having it all” is often greater than the fear of failure. This is often what blocks people from their own success, makes them feel like they are working hard but hardly getting ahead and realize they are in their own way. The root cause is often the unconscious choices we feel forced to make in a ‘this and that’, ‘black and white’ world.

Your audience will:

•  Be motivated to take action on what they will learn or have learned at your event
•  Have actionable steps they can incorporate in their business and life right away
•  Remember your event as the one that finally made a difference

*A virtual accountability call following the event is possible

Turn the experience into a tangible take-away

Bulk orders of LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible are available so that attendees have a tangible take-away of their great experience. For orders of 500 or more, book cover customization is available. Fewer than 500 can be personalized with a corporate or event logo sticker.

Put your date on hold!