Your event may be a tradition, but you want it to be
anything but predictable
This is where Jeffrey Shaw comes in.
Jeffrey Shaw, the Lingo Guy, speaks across industries to those who know it’s time to go further and deeper than marketing to a target audience. Learning to speak a client’s secret language–their “lingo”– allows entrepreneurs and companies to form a meaningful bond with their ideal customer base to increase customer acquisition, improve customer experience and ensure sustained brand loyalty. With the worldwide debut of his book LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible, he lays out the path to fluency.
Jeffrey’s keynoting brings the book to life with his personable storytelling; straightforward yet intimate, friend-to-friend speaking style; and thought-provoking perspectives that spark memorable a-ha moments.
LINGO: Speak Your Ideal Customer’s Secret Language
and Make Your Business Irresistible
In his LINGO keynote, Jeffrey brings audiences on an engaging tour of the path to secret language fluency:
◊ Understanding how the world looks from the perspective of your ideal market: Learning how to walk “in their shoes.”
◊ Creating an environment online and offline that is familiar to your ideal customer: Familiarity stands out.
◊ Portraying a style that is recognizable to your ideal customer: Style is a decision maker.
◊ Tapping into the power of pricing psychology to attract ideal customers: Pricing creates perception.
◊ Choosing the right words to stand out in a noisy and competitive market: Words are the magnet and filter.
◊ Ditching the old idea of niche and adapting to the New Niche which is expansive, not restrictive: Be the go-to expert.
◊ Replacing the 80/20 rule with strategies to assure that all customers pay off: Business becomes easy.
Turn the experience into a tangible take-away
Bulk orders of LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible are available so that attendees have a tangible take-away of their great experience. For orders of 500 or more, book cover customization is available. Fewer than 500 can be personalized with a corporate or event logo sticker.