Sell to the Rich
Consulting
Luxury Brand Advisor (LBA)
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As a Luxury Brand Advisor, I serve as an experienced, external set of eyes on your business, whether you are currently operating in the luxury sector or are in a business that is not typically considered luxury but want to stand out as the luxury version in your field.
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This is a monthly advisory relationship, not a one-time engagement.
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I begin with a clear assessment of your brand as it exists today. Your positioning, messaging, website, marketing materials, and customer experience. From there, I advise on what needs refinement or elevation to meet the expectations of a sophisticated buyer.
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At times, that guidance leads to projects. If your website messaging is off, your sales narrative lacks clarity, or your customer journey needs restructuring, I stay involved, guiding the work, shaping decisions, and ensuring the outcome aligns with your intended standard. Projects are a natural extension of the advisory role, not a departure from it.
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Luxury is not just how a brand looks. It’s how decisions are made, standards are upheld, and culture is reinforced.
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I work closely with leadership, sales, marketing, and management teams to ensure the brand is not only articulated clearly, but lived consistently.
Most companies have full leadership teams, yet no one has the sole responsibility to protect the integrity of the brand from a luxury perspective.
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I fill that gap.
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My role is to help maintain clarity, consistency, and elevated standards that are expected of a luxury brand as your business grows, evolves, and makes high-stakes decisions.
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Luxury Sales Mindset and Client Mastery Training
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Most luxury brands don’t struggle with sales training. They struggle with translation. Sales associates are expected to operate confidently in high-stakes luxury environments without having come from the world they now serve. Even with excellent internal training, subtle gaps appear in confidence, presence, language, and restraint, not from lack of skill, but from a gap in lived experience.
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This work exists to close that gap.
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I work with luxury brands to help sales associates and service professionals develop the mindset, emotional fluency, and self-trust required to work comfortably with sophisticated, affluent buyers. This is not about scripts, tactics, or performance-based selling. It’s about helping people feel grounded and credible in environments where standards are high and missteps are quietly noticed.
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Engagements are designed to help teams become more comfortable in high-stakes conversations, better understand the emotional world of the luxury buyer, and release behaviors rooted in the past, assumptions, or the need to impress. While the work often supports sales performance, its impact extends beyond transactions into long-term client relationships, internal confidence, and brand consistency.
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Projects are custom-scoped and may include immersive workshops, facilitated discussions, or luxury-service mindset training for sales and service teams. The focus is always the same: helping individuals show up with the confidence, restraint, and presence that luxury demands.
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This is not about teaching people to act luxury. It’s about helping them become trusted, grounded professionals in luxury environments, regardless of where they came from.
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Luxury Small Business Consulting
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​This engagement is designed for small businesses that want to operate at a luxury standard, not through aspiration, but through clarity, discipline, and consistency.
The work focuses on how your business attracts, serves, and retains discerning clients, using my Luxury Service Mindset Framework as the foundation. Rather than chasing trends or tactics, we focus on understanding the emotional drivers of your ideal luxury customer and aligning every touchpoint of your business to meet that expectation.
Over the course of one month, we clarify who your ideal buyer truly is, refine how your brand communicates its value, and identify where the experience needs to be elevated to build trust, loyalty, and long-term relationships. This often includes reviewing your website and core marketing materials to ensure the messaging is precise, credible, and aligned with the standard you intend to represent.
This is not about overdelivering or performing luxury. It’s about creating a business that feels coherent, elevated, and unmistakably intentional to the right client.
The engagement includes four 90-minute team sessions, one 45-minute one-to-one leadership coaching call, and supporting tools designed to reinforce the mindset and decisions required to operate at this level.
Investment: $7,500
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