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The Leading Authority
for Self-Employed and
Service-Based Business Owners

Strategies, systems, and mindsets to help business owners get back to doing more of what they're great at.

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We go into business
for ourselves to control our destiny but it ends up feeling nothing like control.

Ask any person why they went into business for themselves and it's always some variation on freedom.

But unknowingly, almost every business owner falls into the Rule of Thirds Trap where they are spending one-third of their time keeping up with admin tasks, one-third marketing to get business, and one-third or less actually doing what they went into business to do.

They get frustrated and discouraged and start to run out of resources of time, money, and energy. The single best solution is to get business owners back to doing more of what they are great at. This is where the opportunity for exponential growth, personal fulfillment, and the freedom they seek lies.

However, the answer is not always hiring a team and delegating tasks. The owner of a small business and even a business of one can achieve this with innovative strategies, effective systems, and by systematizing their behavior for consistent action steps that win the day.

For years, common advice has been to spend more time working ON your business. Now it's time to get today's impact-driven business owners to stop working on their businesses back to doing more of what they are great at.

Speaking Preview
TEDx Lincoln Square

Jeffrey Shaw will blow attendees' minds with innovative business and life strategies.

A popular speaker at association events, business owners will learn how to grow and gain control over their businesses to get the results they want in their businesses and their lives.

Self Employed Strategist & Speaker | Brand Messaging Expert | Jeffrey Shaw

Having never had a traditional job and running a luxury service business as the go-to portrait photographer for affluent families for more than 40 years, audiences really resonate with Jeffrey's real-world in-the-trenches style.   

Inherently an inspiring speaker (and not one to like labels), Jeffrey says, "I'm not a motivational speaker or a business speaker. My goal is to motivate people to build successful businesses to live the life of their dreams".

As a thought leader on the topic of service-based and luxury-service businesses, Jeffrey is available to deliver content as an opening or closing keynote speaker, breakouts, and workshops, both live and virtual.


As Founder of the Self-Employed Business Institute, he is also well-versed in creating curriculum and can support your organization with the development of a custom learning and development program as a follow-up to any talk. 

Live & Virtual Talks

Each talk adaptable as an Opening Keynote, Closing Keynote, Breakout Session, Workshop, Learning and Development Program

Ideal for Business Owners and Professional Association Members:

Unconventional Strategies to Grow Your Service-Based Business


Why does everyone go into business for themselves? Freedom. Yet they often end up frustrated because they are spending most of their time running their business, marketing to get business, and the least amount of time actually doing what they went into business to do. They end up feeling frustrated, bogged down and kept from the results they want.


It turns out, it doesn’t have to be that way.


In this talk, attendees will learn a three-part framework that will systemize their practices and behavior so they can take consistent action, learn how to attract and work with only ideal clients and gain clarity on what makes them stand out. 


They can stop working “on” their business, get back to doing more of what they’re great at, grow their business, make more money with less effort and regain the freedom they set out to create in the first place!


  • Learn a six-step marketing system and impact-based business model that will make time spent working on the business efficient and consistent.

  • Develop a core message that when translated into a marketable brand message, provides confidence, direction, and lights a business on fire.

  • Implement a five-step process to attract ideal clients, repel the rest, and create exponential growth by efficiently working only with the most profitable and easy-to-work-with clients.

Ideal for Luxury Service Businesses:

Behind-The-Scenes Secrets for Success in The Luxury Market

Jeffrey Shaw is uniquely qualified to teach business owners how to succeed in the luxury market. Having been the go-to family portrait photographer in the U.S. for very affluent families for 40 years, as he says, “I don’t just understand this market, I was in their closets.”


Such an intimate experience in the lives of affluent families affords Jeffrey a behind-the-scenes perspective and a deep understanding of the luxury market that your attendees will greatly benefit from.


The luxury market is unique. Rightfully so, it can be a difficult market to break into as they are aggressively targeted. The competition is often not businesses in the same industry and often, business owners don’t come from the same world as those they serve, therefore there can be an inherent disconnect.


But, what you need to know to capture the attention of this highly specialized market, keep clients forever, and grow your luxury service business will be offered in this talk!


  • Learn the 5 emotional triggers that get the luxury market to buy

  • Gain strategies to break into the luxury market and keep clients forever

  • Discover the intimate details that make all the difference in customer experience


Ideal for Corporate Leaders and Teams, Business Owners, High-Achievers, and Motivational Events:

Unstoppable: Manage Self-Doubt to Embrace Your Full Potential

As ambitious individuals driven by success, high achievers often encounter internal obstacles that hinder their progress and prevent them from fully embracing their true potential. Self-doubt may not stop them in their tracks but it is often the cause of a pause that can have significant consequences and cause many to dip their toes in the water as opposed to going all in.


However, when we learn to harness self-doubt, leaders and high achievers can move through moments of self-doubt quicker to overcome these limitations and soar to even greater heights.


This talk will guide attendees through a transformative journey, sharing insights and strategies so they will be equipped with tools to slay self-doubt and unlock their full potential. 


  • Find out how self-doubt is bigger than imposter syndrome and what to do about it

  • Discover the paradox of success: How self-doubt often intensifies as we achieve greater success.

  • Learn 5 strategies to move through self-doubt quicker and get going again

About Jeffrey Shaw


From humble beginnings, Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. His portraits have appeared on The Oprah Show, CBS News, in People and O Magazine and hang at Harvard University and The Norman Vincent Peale Center.

Today, Jeffrey is a keynote speaker at Association events and conferences such as ImagingUSA, HOW Design, Growth Marketing, ProfitCon and for corporations like Verizon and BMW. He is the author of two books, The Self-Employed Life and LINGO, a LinkedIn Learning instructor, and Jeffrey’s podcast, The Self-Employed Life, is amongst the top 15% of all podcasts. 

He is also the founder of The Self-Employed Business Institute and is responsible for the creation of National Self-Employed Day on the U.S. National Calendar for May 4th of every year to honor the hard work and contribution of independent business owners.

"Jeffrey's delivery was engaging and enthusiastic - no small feat for the final presentation at a day-long conference. Our post-summit feedback about Jeffrey's workshop included: "Great speaker," "This workshop included heartfelt, inspiring insights," "Great content." I would certainly invite Jeffrey to speak at future events."

Joanna Wise

Book Jeffrey For
Your Next Event

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Turn the experience into a tangible take-away

Bulk orders of The Self-Employed Life and LINGO are available so that attendees have a tangible take-away of their great experience. For orders of 500 or more, book cover customization is available. Fewer than 500 can be personalized with a corporate or event logo sticker.

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