Self Employed Strategist & Speaker | Brand Messaging Expert | Jeffrey Shaw

Small Business Success
Built from the inside out


Personal development and business strategies for self-employed and small business owners.


See Jeffrey In Action

Speaking Preview
TEDx Lincoln Square

Jeffrey Shaw will blow attendee's minds with innovative business concepts and strategies .

A popular speaker at Association events, professionals and small business owners will learn how to gain control over their businesses to get the results they want.

Self Employed Strategist & Speaker | Brand Messaging Expert | Jeffrey Shaw

As a thought-leader on the topic of small business and self-employed success, Jeffrey is available to deliver content as a keynote speaker, breakouts, workshops, webinars, as well as written content for your organization. Jeffrey believes in an integrative and immersive approach to applied learning and loves to be a collaborative partner to design precisely what will best serve those you serve.

Live & Virtual Talks


The Self-Employed Ecosystem: The three steps to sustainable success 

Why does someone decide to become self-employed? It’s almost always a variation of the same answer. “To control my destiny”. To which I reply, “How’s that going for you?” 


We know how it’s going. We become self-employed to control our future yet enter what seems like completely uncontrollable circumstances. Whether we’re working really hard but hardly getting ahead or we’re overwhelmed with the amount of business, the control we seek seems out of reach.


It turns out, we can gain far more control over our business and the results we want than we may be currently experiencing. We can learn to even out the ups and downs, work only with our most profitable customers, and steer our business and life in the direction we set out to accomplish.


Find out how to gain control of your self-employed business and your life when Small Business Coach Jeffrey Shaw shows you the Self-Employed Ecosystem. A three-part system that includes everything a self-employed and small business owner needs in one place to create sustainable success and gain predictable results in an unpredictable world. 


Are you ready to gain control over your business and life and create sustainable success?


  • Learn marketing, branding, business models and systems that work specifically for self-employed and small business owners.

  • Many self-employed business owners acknowledge that “they” are often in their own way. That’s why you need personal development strategies to overcome limited thinking in order to create an unlimited capacity for success.

  • You know how business can often feel like a rollercoaster? The solution is to learn efficient habits that attract more of what you want, bring out your best and develop a foundation for sustainable success.

Be Irresistible: How to create a brand message that attracts ideal customers

You know how we often waste time trying to satisfy some customers that will never be satisfied? Or we chase down potential customers to no avail? Or they demand the lowest price?

Then there are those customers that are a breeze to work with, enjoy the best customer experience and are often the most profitable. You want more of those customers, right?

It turns out, it’s not our job to prove our value to anyone. It’s our job to find the customers that already value what we do. The most efficient way to grow a business and create the best customer experience is to work only with your ideal customers. We do that with brand messaging and marketing that speaks the Lingo of your ideal customers. When that happens, your ideal customers feel like you “get” them and they fall in love with your business!

Find out how to have a competitive advantage from Small Business Coach and photographer Jeffrey Shaw by learning to see your ideal customers the way a photographer sees their subject. How speaking your ideal customer’s Lingo in branding is like a portrait on display that creates a connection to your desired audience. Once you see branding through Jeffrey’s lens, you will see how creating the best customer experience begins with attracting ideal customers in the first place by speaking their lingo.

Are you ready to work only with ideal customers?

  • Discover the secret to defining your ideal customer

  • Learn a proven 5-step process to understand their Lingo and how to develop a brand message that speaks to them

  • Identify all the areas of your business where Lingo can be applied, attract ideal customers and improve customer experience from the onset!

Life is an Everything Bagel: How to have a life of having it all

Have you ever heard that you’re supposed to take the good with the bad? Or, that “Life isn’t perfect.” Are we really afraid of failure or is having it all what we’re more afraid of?


Imagine if it didn’t need to be that way! Imagine if you could have everything! The reason we live on this see-saw of some things being up and some things being down in our lives is because we’ve been told we have to choose. It’s not until we stop choosing between things that we can choose to have everything.


In this motivating and actionable presentation, TEDx speaker and serial entrepreneur Jeffrey Shaw will inspire you to live a Life of Awe. Where you are playing life bigger and bolder than ever before, find more in yourself than you ever imagined, manage it all without being overwhelmed and are amazed at how far you’ve come.


Are you ready to have everything?

  • Learn strategies to increase your capacity, receive more and manage it all seamlessly

  • Discover how to turn your limited thinking into unlimited possibility

  • Enact simple daily practices to reverse negative thinking to create a positive flow

About Jeffrey Shaw


From humble beginnings, Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. His portraits have appeared on The Oprah Show, CBS News, in People and O Magazine and hang at Harvard University and The Norman Vincent Peale Center.

Jeffrey is a keynote speaker at Association events and conferences such as ImagingUSA, HOW Design, Growth Marketing, and for corporations like Verizon and BMW. He is the author of two books, The Self-Employed Life and LINGO, a LinkedIn Learning instructor, and a contributing writer for Entrepreneur magazine. Jeffrey’s podcast The Self-Employed Life is amongst the top 15% of all podcasts. 

He is also the founder of The Self-Employed Business Institute, a five-month coaching and business training specifically for self-employed business owners-- all within the context of a supportive and dynamic community.

"Jeffrey's delivery was engaging and enthusiastic - no small feat for the final presentation at a day-long conference. Our post-summit feedback about Jeffrey's workshop included: "Great speaker," "This workshop included heartfelt, inspiring insights," "Great content." I would certainly invite Jeffrey to speak at future events."

Joanna Wise

Self Employed Strategist & Speaker | Brand Messaging Expert | Jeffrey Shaw

Give your attendees a competitive advantage

Every self-employed business owner goes into business wanting to control their destiny yet enters uncontrollable circumstances. They continue to ride the rollercoaster of ups and downs of business, working really hard but hardly getting ahead.

Jeffrey Shaw will help your attendees gain control of their business by creating the environment for the results they want. Whether that's attracting their ideal customers or having the right marketing and branding strategies. That's the competitive advantage they need.

Whether on stage or in a virtual presentation, his talks are artfully presented as you would expect a photographer to do, engaging with compelling stories, entertaining as they should be and poignant when they need to be.

You can expect Jeffrey to be highly engaged with your attendees before, during, and after your event. Quite frankly, it’s just who he is.

Book Jeffrey Now
For Your Next Event

Contact Speaking Manager Li Hayes

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Turn the experience into a tangible take-away

Bulk orders of The Self-Employed Life and LINGO are available so that attendees have a tangible take-away of their great experience. For orders of 500 or more, book cover customization is available. Fewer than 500 can be personalized with a corporate or event logo sticker.