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Small Business Success
Built from the inside out


Personal development and business strategies because that's what it REALLY takes to be successful and fulfilled.


See Jeffrey In Action

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TEDx Lincoln Square

Jeffrey Shaw will blow attendees' minds with innovative business and life strategies.

A popular speaker at association events, small business owners will learn how to gain control over their businesses to get the results they want in their businesses and their lives.

Self Employed Strategist & Speaker | Brand Messaging Expert | Jeffrey Shaw

Inherently an inspiring speaker or as Jeffrey says, "I'm not a motivational speaker or strictly a business speaker. I motivate people to make money", talks will be customized to be more 'how-to' or inspiring depending on your organization's objectives.

As a thought leader on the topic of small business and self-employed success, Jeffrey is available to deliver content as a keynote speaker, breakouts, workshops, and webinars. Jeffrey believes in an integrative and immersive approach to applied learning and loves to be a collaborative partner to design precisely what will best serve those you serve.

Live & Virtual Talks


Being Self-Employed: Unconventional Business in a Conventional Business World

If you’re bold enough to start your own business, you’re the innovative thinker, the freedom seeker, the one who feels boxed in at a corporate job, or seeking more purposeful work. You have experience, a talent, or a skill set that you can build a business on.


You set out in business wanting to blaze a new path yet find yourself following the same ole tried and true strategies of business which feel inauthentic and just tired at this point.


But it doesn’t have to be this way. Those conventional ways of thinking need to be translated into unconventional ideas that actually work to grow your business and feel aligned with who you are. The old adage “Business is business, don’t take it personal” doesn’t work for you.


Learn how to flip conventional business ideas upside down that result in specific action steps you can apply in your business right away as well as feel like you have finally discovered a way to be in business that feels good and is aligned with all the reasons you went into business for yourself in the first place.


Are you ready to leverage your boldness and build a successful business that makes you happy?


  • Learn how to translate traditional target marketing into the Hug Marketing System that expands your impact and attracts your ideal customers

  • Discover the Impact-Based Business Model to steer multiple income streams toward the work you most want to do and the income you want

  • Find out the difference between niche marketing and marketing your niche, your differentiator, that separates you from everyone else

Designing Your Self-Employed Life: Build a Business that Supports The Lifestyle of Your Dreams

We go into business for ourselves for freedom, flexibility, and control over our futures. Yet we often end up feeling like we’re trying to fit our life into our business instead of having a business that fits into our life. We keep thinking it will change when we get to some point. It’s true at every stage of business–whether we’re building the business or the business takes off. 


We love what we’re doing but we seem to lose ourselves.


Just imagine it being different. Imagine a business that supports the lifestyle of your dreams. Where every business decision is first a lifestyle choice. Imagine only doing the work that matters most to you with more time spent in your zone of genius. Imagine less tension between your work life and home life without guilt or the feeling that you’re falling short in areas of your life.


Imagine not feeling stretched too far and finding out this feeling of being overwhelmed is actually an indicator that your next level of success awaits you–if you intentionally design the lifestyle you are dreaming of.


Learn actionable strategies from Small Business Coach Jeffrey Shaw to gain control over your circumstances, time to focus on the work you most want to do, set boundaries to improve your performance, and get to have the lifestyle you’ve always dreamed of.


Are you ready for the self-employed life of your dreams?


  • Learn a 3-step process to create room for business growth and gain free time

  • Discover the unexpected reason you’re not getting all you want and what to do about it

  • Find out how to get out of feeling overwhelmed and that no matter how hard you work, you can’t seem to get to the most important things

Be Irresistible: Brand Messaging that Attracts Ideal Customers (and filters out the rest)

Do you know how we often waste time trying to satisfy some customers that will never be satisfied? Or we chase down potential customers to no avail? Or they demand the lowest price?

Then there are those customers that are a breeze to work with, enjoy the best customer experience, and are often the most profitable. You want more of those customers, right?

​It turns out, it’s not our job to prove our value to anyone. It’s our job to find the customers that already value what we do. The most efficient way to grow a business is to work only with your ideal customers. The ones that value what you do and are the easiest and most profitable to work with. We do that with brand messaging and marketing that speaks the lingo of your ideal customers in order to attract them and filter out the rest. When that happens, your ideal customers feel like you “get” them and they fall in love with your business!

Find out how to have a competitive advantage, increase customer loyalty, and be more profitable from Small Business Coach Jeffrey Shaw by learning to speak the lingo of your ideal customers.

Are you ready to work only with ideal customers?


  • Discover the unusual secret to defining your ideal customer

  • Learn a proven 5-step process to understand the lingo of your ideal customers and how to develop a brand message that speaks to them

  • Identify all the areas of your business where lingo can be applied to attract idealcustomers and improve customer loyalty from the onset!

About Jeffrey Shaw


From humble beginnings, Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. His portraits have appeared on The Oprah Show, CBS News, in People and O Magazine and hang at Harvard University and The Norman Vincent Peale Center.

Jeffrey is a keynote speaker at Association events and conferences such as ImagingUSA, HOW Design, Growth Marketing, and for corporations like Verizon and BMW. He is the author of two books, The Self-Employed Life and LINGO, a LinkedIn Learning instructor, and a contributing writer for Entrepreneur magazine. Jeffrey’s podcast The Self-Employed Life is amongst the top 15% of all podcasts. 

He is also the founder of The Self-Employed Business Institute, a five-month coaching and business training specifically for self-employed business owners-- all within the context of a supportive and dynamic community.

"Jeffrey's delivery was engaging and enthusiastic - no small feat for the final presentation at a day-long conference. Our post-summit feedback about Jeffrey's workshop included: "Great speaker," "This workshop included heartfelt, inspiring insights," "Great content." I would certainly invite Jeffrey to speak at future events."

Joanna Wise

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Contact Speaking Manager Li Hayes

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Turn the experience into a tangible take-away

Bulk orders of The Self-Employed Life and LINGO are available so that attendees have a tangible take-away of their great experience. For orders of 500 or more, book cover customization is available. Fewer than 500 can be personalized with a corporate or event logo sticker.

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