BE EXCEPTIONAL: Because Great Isn't Good Enough Anymore

Jeffrey Shaw is uniquely qualified to inspire and teach luxury goods and service business owners and luxury brand sales associates how to succeed in the luxury market while growing as a person. Having been the go-to family portrait photographer in the U.S. for very affluent families for more than 40 years, he knows firsthand it takes more than being great at what you do to be exceptional.
Such an intimate experience in the lives of affluent families affords Jeffrey an insider perspective and a deep understanding of what it takes to exceed at the highest level that your attendees will greatly benefit from.
Talk Proposal:
Be Exceptional: Find the Best in Yourself and Stand Out in Life and Business
Audience:
Corporations, associations, organizations, and events seeking inspiration and actionability to achieve peak performance and purpose.
Overview:
In a world of high standards, where great isn't good enough and attention is in high demand, be inspired to find the exceptional in yourself and be exceptional at what you do to
Stand Out and Make a Difference.

With customers today having high expectations and so much vying for their attention, how can we truly stand out and find joy in our work, even under the most demanding circumstances?
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Be Exceptional
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"Great" isn’t good enough anymore. People expect great quality, customer service, and experiences. Simply meeting the standard of "greatness" prevents us from standing out and diminishes the joy and pride we feel when we truly serve others.
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This inspiring and actionable talk will guide attendees to rediscover their passion for service and learn how to exceed the ordinary and achieve the extraordinary. They will understand the importance of exceptional character, gain deep knowledge of their customers, and implement every action to a higher standard.
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With 40 years as a family portrait photographer for the rich and famous, Jeffrey Shaw has mastered the art of luxury branding and buyer psychology. Luxury brands stand out not just because they are high-end, but because they operate at an exceptional level, inside and out. Business owners and sales associates will find more in themselves, create deep resonance with ideal customers, build unbreakable bonds, and establish unwavering brand loyalty.
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Being exceptional means far more than being good at what you do. Be motivated to be the best version of yourself, find more joy in serving others, and stand out as an exceptional experience in any business.
“Jeffrey Shaw was the #1 rated speaker (out of 15) at ProfitCon. You have a powerful message, Mr. Shaw!”
Mike Michalowicz
ProfitCon founder and host, keynote speaker, author of
Profit First, Clockwork, Pumpkin Plan and Get Different
Learning Objectives:
In this inspiring and actionable talk, attendees will:​
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Discover their deepest reason for serving, find more in themselves, and change their perspective to avoid burning out in a demanding world
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Learn how to create resonance that establishes more of a connection with customers than even a great relationship
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Deliver customer service that exceeds "great" to create unbreakable bonds with customers
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Create experiences and memories that feel life-transforming and last long beyond the sales transaction
Speaker Reel
7-minute unedited clip
References:
Gail Doby
The Pearl Collective
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Angela Kurkian
Director of Education, ImagingUSA and Professional Photographers of America
The Books
