LINGO Website Review
With Jeffrey Shaw
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Don’t go too far in depth or too long with any of these answers. I need to experience your intended message like potential customers will—very quickly without a lot of time and attention.
The longer is takes you to explain something, the more it means you aren’t clear yet. The less clear you are, the harder it is for someone to make a buying decision. For the sake of this exercise, it’s ok if you’re not clear about whom you are for and what your offer is. Use this opportunity to get as clear as you can.