Introduction In this solo episode of Selling Luxury , I challenge one of the most common assumptions in sales. That persuasion is what drives high-end buying decisions. Recorded during the peak holiday selling season, this episode explores why traditional persuasion tactics often fall flat in luxury sales and what truly moves discerning buyers to say yes. Drawing from decades of working closely with affluent clients, I offer a more human, emotionally aligned way of understanding how luxury...

Introduction In this episode of Selling Luxury , I have an opportunity to speak with Stefan Stešević , Founder and CEO of the Montenegro Luxury Association , whose bold mission is to elevate an entire country into a premier luxury travel destination. Beyond tourism, Stefan’s work offers a live case study in how any luxury business can use intention, sustainability, emotional resonance, and excellence to reposition itself for the future of luxury. Episode Summary Throughout much of the...

Introduction It’s gifting season, but are those year-end gift boxes really doing what you think they’re doing? In this episode, I speak with premium gifting strategist Kade Kimber , founder of Kimber and Oak , about transforming gifting from a December habit into a powerful, year-round luxury business strategy. From “authenticity at scale” to measuring the performance of a gift, we explore how thoughtful gifting can deepen relationships, drive revenue, and humanize luxury in a noisy world....