FREEDOM FIGHTER FOR THE UNCOMMON ENTREPRENEUR
“FORCING CREATIVE THINKING PEOPLE TO FOCUS ON ONE THING BLOCKS CREATIVITY”
Tricia Brouk & Jamie Broderick-Behind the Scenes of a TEDx Talk
Talking Stick- The Secret Language of Customer Experience
Josh Haynam- Quizzes as a Marketing Strategy
WARRIORS OF PAST EXPERIENCE & DETACHMENT
Public speaking is people’s #1 greatest fear. But why are we so scared of it? Is it because we’re afraid to be judged by others or is it because we aren’t passionate about the ideas we’re speaking about? When you get in front of an audience and you’re actually passionate about the idea, the fear vanishes. Your desire to spread knowledge and awareness is felt by the audience, neutralizing the fear of judgement.
One of the more important topics in my book, LINGO, is about customer experience (Chapter 9). It’s very important we think about customer service different than we used to. Simply put, we should consider not giving the experience we want our customers to have, but instead, pay more attention to the experience they WANT. Have a listen and get the latest insights about how to be sure your customers have an awesome customer experience.
The word “quiz” can conjure up images of stressful days in school, or gimmicky Buzzfeed posts your friends have shared. In reality, quizzes are one of the most powerful marketing tools you can use today. People don’t want to be one of a million, or even one in a million. They want to be THE one in a million. In order to do that, you need to really know them. You need to know their language, their habits, and what they really need.