BE EXCEPTIONAL
Because Great Isn't Good Enough Anymore
Helping luxury goods and services
and service-based businesses
Stand Out and Set a New Standard.
Forty years serving ultra-high-net-worth individuals as a family portrait photographer offers a unique perspective on luxury marketing and sales. Or as I like to say, "I don't just understand this market, I was in their closets."
This is why I support luxury businesses to reach new heights and teach non-luxury businesses core principles to stand out like luxury brands even if their market is not. It's why I strive to raise the standards of doing business so every customer experience feels like a luxury.
It's about deeply understanding customers' emotions, desires, and values and crafting a brand experience that resonates on a personal and psychological level.
Emotional Trigger Marketing
Customers today aren't just looking for premium products and services—they're seeking validation, status, and emotional fulfillment. This involves brand and marketing messages that tap into these underlying desires, creating an emotional connection that makes customers feel seen and understood.
Lingo-Focused Communication
My focus is on speaking the “lingo” of your ideal client. This means not only communicating in a way that resonates emotionally but also understanding the mindset and cultural cues that your ideal customers respond to.
Creating a Sense of Belonging
More than just selling products and services, build a brand that sophisticated clients want to belong to. This means curating experiences, environments, and narratives that make customers feel exceptionally seen for who they are—where they feel special, understood, and appreciated.
Client-Centered Experience
Understand and be “in tune” with the subtleties of buyers’ lifestyles, their unspoken needs, and the value they place on things beyond price. Focus on creating experiences that make their lives easier and more enjoyable.
Relationship-Based Sales
While many see business as transactional, we must strive to create relationships. This requires a deeply personalized sales approach that puts the client’s emotional satisfaction at the forefront. Proactive service, long-term relationship-building, and connecting in ways that are meaningful to the client beyond the sale itself.
By blending emotional intelligence, cultural fluency, and relationship-driven strategies, I am passionate about bringing a unique perspective on luxury. An approach that does not focus solely on trends, data, and demographics but instead positions marketing and sales to be about human connection, meaningful service, and a call to greatness.
2,000,000 +
Podcast
Downloads
300 +
Amazon Book
5-star Reviews
92,000 +
TEDx
Views
A Unique Perspective on Luxury
THEBOOKS
Coming April 2025
The Self-Employed Life
Business and personal development strategies that create sustainable success.
KEYNOTESPEAKER
A portrait photographer turned
KEYNOTE SPEAKER?
It’s the most common question I’m asked yet it actually makes perfect sense.
After four decades of being the go-to portrait photographer for affluent families, selling luxury goods and services, and providing exceptional service to the most discerning audience, you want to share the insider secrets you've learned about the hard-to-break-into and often misunderstood luxury market.
You want to help luxury service providers, luxury brand sales associates, and luxury goods retailers not only grow their businesses but also make the world a better place because they drop assumptions and build more meaningful relationships with those they serve.
In my signature talk, Sell to the Rich: Insider Secrets for Success in the Luxury Market, association members and conference attendees learn:
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The 5 emotional triggers that get the luxury market to buy,
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Proven (but not obvious) strategies to create brand obsession and keep luxury clients forever,
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How intimate details make all the difference in customer experience, and
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How to leverage changing times and adapt to luxury-buyer psychology.
Perhaps the most important thing attendees learn is that you serve the luxury market not because you think the road is paved with gold.
But because you share their values for excellence, that details matter, and believe that we all have a right to find where we belong.
Stop spending so much time working ON your business
and get back to doing more of what you're great at!
Learn the systems that create consistent actions and consistent behavior to gain back time, develop the clarity you need to have confidence and direction and implement proven marketing strategies to attract your ideal customers.
Five months of live online business training and coaching for self-employed business owners. A blend of group training and one-to-one coaching.
You'll learn:
The Hug Marketing System that actually works and feels good
An Impact-Based Business Model for purpose-driven business owners
Compelling Brand Messaging that attracts your ideal customers
A proven method to create real change in yourself and your business that will bring it all together, create exponential growth, manage the business you have better, and help you get back to business bliss where you stop working so much ON your business and do more of what you're great at!
A one-of-a-kind business education specifically for the unique experience of being self-employed founded and taught by the nation's leading authority for self-employed business owners.
THEPODCAST
MEETJEFFREY
Wherever I've lived I've built a community by hosting Waffle Sunday at my home where friends old and new gather for homemade waffles made from scratch, mimosas, and camaraderie. What does this have to do with business you might wonder?
It’s about welcoming people into my home, nurturing relationships, and genuinely getting to know one another. These are my core values and are the same foundations I believe a successful business should be built on.
Having been a portrait photographer for affluent families for 40 years I have seen first-hand the power of making people feel seen. Seeing in my coaching clients and students what they can't see in themselves. Helping them develop business and marketing strategies so their customers feel seen. This, and all the business strategies and personal development I provide are like ingredients to make waffles, providing the complete recipe for a successful business.
What I've loved most about running a business is studying human behavior and relationships, and figuring out what emotionally moves people. Today, in all my work, I strive to support business owners to attract their ideal customers, make their customers feel seen, and spend more time doing what they're great at. In doing so, they impact the world in a big way, build successful businesses, and create the life of their dreams.
It’s more than a waffle. It’s about understanding the ingredients of success and fulfillment.
Contact
Phone: 305-482-1457 • Email: info@jeffreyshaw.com
DO NOT use this contact form to pitch a podcast guest