Innovative branding strategies through
the lens of a portrait photographer
“Jeffrey Shaw was the #1 rated speaker (out of 15) at our ProfitCon 2018 event. You have a powerful message, Mr. Shaw!”
Keynote speaker, author of Profit First, Clockwork, Pumpkin Plan and others
Attract Your Ideal Customers
by Speaking Their LINGO
Arthur Joseph - Voice is Power
Talking Stick- Frictionless Customers
Steven Griffith - The Time Cleanse
I talk all day long. Speaking is my profession, so I take care of my instrument by steaming my throat every morning and doing vocal warm-ups. It’s no different than the drills I would practice if I were an athlete- talking is my sport. But vocal training isn’t just important for professionals. It’s for everyone.
There are many business models based on a frictionless experience for the customer–rideshare apps, food delivery, etc. In this episode, I reverse the thinking. How about as businesses we concentrate on attracting frictionless customers? Those that are the easiest to work with. Those that make every day a pleasant working experience for you and your entire company. What makes a frictionless customer? Alignment. Listen in and you’ll find out how.
People often say to me, “I don’t have enough time.” This is a scarcity mindset. If you don’t have enough time, what else do you not have enough of? You actually do have enough time, you just might be feeling powerless to choose how you spend it.