Helping luxury brands, luxury goods and services, and service-based businesses Stand Out and Set a New Standard.

People expect "great" today. Great customer service, great quality, a great experience. In a world of too many choices, "great" isn't going to stand out. You have to be exceptional to be noticed and to be chosen.

 

I learned this early on as the premier portrait photographer in the U.S. for affluent families and in studying what customers needed to see, hear, and feel to choose me and my business. I knew as a luxury service provider, I had to set a new standard by which my clients measured all luxury goods and services, not just photography. 

 

Standing out and setting a new standard made me exceptional. 

 

Being exceptional made me successful.

 

You may be feeling frustrated right now because you're not getting the recognition you deserve. 

 

You may be feeling overwhelmed trying to do “all the things,” wondering if they’re ever going to pay off.

 

You may be just plain tired of trying to convince people of your value and not working with enough of your ideal customers.

 

Whether you’re a small business owner, a luxury goods and services provider, or a luxury brand, the way forward is to be exceptional. It’s how you stand out in our too-noisy world, where so much is vying for people’s attention. 

 

And people have plenty of attention. The problem is they have too many choices. Let’s help them narrow things down a bit. Let’s make you and your business their top choice. Let’s make you exceptional. It’s also what you want—to stand out in your field, to put the best of yourself out into the world, to make people’s lives better; to build a thriving business that upholds its stellar reputation, even as it supports the impact you want to make in the world.

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Be seen above ALL choices and be chosen.

 

The deep yearning you feel will be fulfilled as we discover and feature what's exceptional about you and as we incorporate the strategies you need in order to be the one they notice and the one they want, regardless of how many choices they have.

 

Through my work as a business coach, author, keynote speaker, podcaster, creator of the Sell to the Rich process, and founder of the Self-Employed Business Institute, I will introduce you to mindsets you've never thought about, practical business strategies to attract your ideal customers, marketing that feels good, and exercises to find the exceptional within yourself to create an exceptional business that stands out and sets a new standard.