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Grow Your Business with Greater Ease

Business strategies and personal development
for luxury and service-based business owners


Ever feel like you spend the least amount of time doing what you went into business to do? 

You've heard the advice to work ON your business more than IN it but the problem now is you spend so much time working on your business that you don't get to do as much of what you're great at.

I get it.

I've actually never had a "traditional" job or received a paycheck. I built and ran a luxury service business as a family portrait photographer for affluent families for 40 years. I've helped hundreds of coaching clients grow their businesses.  If there's one thing you learn, it's this--most businesses are transaction-based. But as a small business owner, you're in a relationship-based business. How people feel about doing business with you is everything. Therefore, you need different strategies, often opposite of conventional business practices.

Hustle culture may be revered by some but it's the last thing you want. Everyone tells you to pick a niche but you see yourself able to serve several audiences in a multitude of ways. You're told to work ON your business but all you want to do is more of what you're great at.

You imagine there's got to be a different way and there is.

Through my work as an author, Founder of Self-Employed Business Institute, creator of Self-Employed Summit, podcaster, and speaker, I will show you a different way.

A way that brings out the best in you to grow a successful business, gets you back to doing more of what you're great at, and creates the life of your dreams.

100,000 +

Social Media

2,000,000 +



Podcast Downloads
Per Month


Amazon Book
5-star Reviews

83,000 +


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Marketing and branding strategies to attract your ideal customers

The Self-Employed Life

Business and personal development strategies that create sustainable success for self-employed and small business owners.
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Stop spending so much time working ON your business
and get back to doing more of what you're great at!

Learn the systems that create consistent actions and consistent behavior to gain back time, develop the clarity you need to have confidence and direction and implement proven marketing strategies to attract your ideal customers.

Five months of live online business training and coaching for self-employed business owners. A blend of group training and one-to-one coaching.

You'll learn:

The Hug Marketing System that actually works and feels good

An Impact-Based Business Model for purpose-driven business owners

Compelling Brand Messaging that attracts your ideal customers

A proven method to create real change in yourself and your business
 that will bring it all together, create exponential growth, manage the business you have better, and help you get back to business bliss where you stop working so much ON your business and do more of what you're great at!

A one-of-a-kind business education specifically for the unique experience of being self-employed founded and taught by the nation's leading authority for self-employed business owners.



12-month business growth and personal development program


A portrait photographer turned Speaker and Author?

It’s the most common question I’m asked yet it makes perfect sense to me.

After decades of being the go-to portrait photographer for affluent families, selling a luxury item no one needs, and providing exceptional service to the most discerning audience, you learn a thing or two about being a service-based and luxury service business. 

  1. Any business can reach its ideal customers if they take the time to really understand their emotional triggers

  2. A luxury and service business must understand the difference between relationship-based strategies and typical transactional business

  3. The fastest path to exponential growth for a service-based business is to spend less time working ON their business and more time doing what they’re great at

I will see to it that your attendees walk away with actionable strategies and fundamental shifts in their way of thinking that will help them grow their businesses or manage the business they have better.


My journey from photographer to speaker has been unique. So too will be the experience of your attendees.

See Jeffrey in Action


Live and Virtual presentations available.

Self Employed Strategist & Speaker | Brand Messaging Expert | Jeffrey Shaw

Wherever I've lived I've built a community by hosting Waffle Sunday at my home where friends old and new gather for homemade waffles made from scratch, mimosas, and camaraderie. What does this have to do with business you might wonder?


It’s about welcoming people into my home, nurturing relationships, and genuinely getting to know one another. These are my core values and are the same foundations I believe a successful business should be built on.


Having been a portrait photographer for affluent families for 40 years I have seen first-hand the power of making people feel seen. This translates into seeing in my coaching clients and students what they can't see in themselves. And helping them develop strategies so their customers feel seen. This, and all the business strategies and personal development I provide are like ingredients to make waffles, providing the complete recipe for a successful business.

What I've loved most about being self-employed is having to figure out what works. Translating the conventional world into the unconventional world of self-employment, studying human behavior and relationships, and figuring out what emotionally moves people. Today, in all my work, I strive to support self-employed business owners to make their customers feel seen, attract their ideal customers, and to spend more time doing what they're great at. In doing so, they impact the world in a big way, build successful businesses, and create the life of their dreams.


It’s more than a waffle. It’s understanding the ingredients of success and fulfillment.


Phone: 305-482-1457  •  Email:

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