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Self Employed Strategist & Speaker | Brand Messaging Expert | Jeffrey Shaw

Small Business. Big Dreams.

Business Strategies and Personal Development for Self-Employed Business Owners

Self Employed Strategist & Speaker | Brand Messaging Expert | Jeffrey Shaw

Are you a business owner, confident in your ability but not getting the business results you want?

Do you want a speaker that addresses the needs of small business owners with actionable strategies and inspiration?

By nature of being self-employed, we are unconventional businesses in a conventional world. We set out to forge our own path and unknowingly find ourselves trying to market and grow our businesses using tired and outdated methods that don't work and don't feel aligned with who we are.

Through my work as an author, Founder of Self-Employed Business Institute, creator of Self-Employed Summit, podcaster and speaker, I intend to show a different way.

A way that brings out your best self to grow a successful business to build the life of your dreams.

100,000 +

Social Media

2,000,000 +



Podcast Downloads
Per Month


Amazon Book
5-star Reviews

74,000 +


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Marketing and branding strategies to attract your ideal customers

The Self-Employed Life

Business and personal development strategies that create sustainable success for self-employed and small business owners.
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Five months live online business training and coaching for self-employed business owners. A blend of group training and one-to-one coaching.

You learn:

The Hug Marketing System that actually works and feels good

An Impact-Based Business Model for purpose-driven business owners

Compelling Brand Messaging that attracts your ideal customers

A proven method to create real change in yourself and your business
And so much more!

A one-of-a-kind business education specifically for the unique experience of being self-employed founded and taught by the nation's leading authority for self-employed business owners.

Two cohorts per year: March-July and September- January

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Two days of live online learning from top speakers and experts.

Looking for a speaker for your event?

A portrait photographer turned AuthorSpeaker?

It’s the most common question I’m asked yet it makes perfect sense to me.

After decades of selling a luxury item no one needs and providing exceptional service to the most discerning audience that is inherently challenging to break into, you learn a thing or two. 

As an on-location photographer, it was my job to work with the often chaotic elements that exist and turn them into something beautiful. I teach business owners how to do the same for their businesses by learning to create the thriving environment they need for the results they want 

It is my goal to help event attendees see the best in themselves, as a photographer might, learn how to create meaningful connections with their ideal customers, and learn business and personal development strategies to build the business and life of their dreams. 

The journey has been unique. So too will be the experience of your attendees, guaranteed to walk away having been changed and ready to take action.

See Jeffrey in Action


Live and Virtual presentations available.

Self Employed Strategist & Speaker | Brand Messaging Expert | Jeffrey Shaw

One Sunday a month, I host Waffle Sunday at my home where friends old and new gather for homemade waffles made from scratch, mimosas, and camaraderie. What does this have to do with business you might wonder?


It’s about welcoming people into my home, nurturing relationships, and genuinely getting to know one another. These are my core values and are the same foundations I believe a successful business should be built on.


Having been a portrait photographer for affluent families for 37 years I have seen first-hand the power of making people feel seen. This translates into seeing in my coaching clients what they can't see in themselves. And developing strategies so their customers feel seen. This, and all the business strategies and personal development I provide are like ingredients to make waffles, providing the complete recipe for a successful business.

I’ve actually never had a traditional job. Since the age of 14, I have had to figure out what works, studied human behavior and relationships, and figured out what emotionally moves people. Today, in all my work, I strive to support businesses to make their customers feel seen, attract their ideal customers and to do their best work. In doing so, they build successful businesses and the lives of their dreams.


It’s more than a waffle. It’s more than a business. It’s about changing lives.

Contact Me

Phone: 305-482-1457  •  Email:

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