Self Employed Strategist & Speaker | Brand Messaging Expert | Jeffrey Shaw

Small Business. Big Dreams.

Business Strategies and Personal Development for Self-Employed Business Owners

Self Employed Strategist & Speaker | Brand Messaging Expert | Jeffrey Shaw

Do you want a speaker that addresses the specific needs of small business attendees with actionable strategies, a new way of thinking, and are inspired to take action?

Are you a business owner, confident in your ability but not getting the business results you want?

100,000 +

Social Media

1,800,000 +



Podcast Downloads
Per Month


Amazon Book
5-star Reviews

62,000 +


The Talks

A portrait photographer turned AuthorSpeaker?

It’s the most common question I’m asked yet it makes perfect sense to me.

After decades of selling a luxury item no one needs and providing exceptional service to the most discerning audience that is inherently challenging to break into, you learn a thing or two. 

As an on-location photographer, it was my job to work with the often chaotic elements that exist and turn them into something beautiful. I teach business owners how to do the same for their businesses by learning to create the thriving environment they need for the results they want 

It is my goal to help event attendees see the best in themselves, as a photographer might, learn how to create meaningful connections with their ideal customers, and learn business and personal development strategies to build the business and life of their dreams. 

The journey has been unique. So too will be the experience of your attendees, guaranteed to walk away having been changed and ready to take action.

See Jeffrey in Action


Live and Virtual presentations available.

The Books

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Marketing and branding strategies to attract your ideal customers

The Self-Employed Life

Business and personal development strategies that create sustainable success for self-employed and small business owners.

The Trainings

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Five months live online business training and coaching for self-employed business owners. 

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Two days of live online learning from top speakers and experts.

Self Employed Strategist & Speaker | Brand Messaging Expert | Jeffrey Shaw

One Sunday a month, I host Waffle Sunday at my home in Miami. Friends old and new gather for homemade waffles made from scratch, mimosas, and camaraderie. What does this have to do with business you might wonder?


It’s about welcoming people into my home, nurturing relationships, and genuinely getting to know one another. These are my core values and are the same foundations I believe a successful business should be built on.


Having been a portrait photographer for affluent families for 37 years I have seen first-hand the power of making people feel seen. This translates into seeing in my coaching clients what they can't see in themselves. And developing strategies so their customers feel seen. This, and all the business strategies and personal development I provide are like ingredients to make waffles, providing the complete recipe for a successful business.

I’ve actually never had a traditional job. Since the age of 14, I have had to figure out what works, studied human behavior and relationships, and figured out what emotionally moves people. Today, in all my work, I strive to support businesses to make their customers feel seen, attract their ideal customers and to do their best work. In doing so, they build successful businesses and the lives of their dreams.


It’s more than a waffle. It’s more than a business. It’s about changing lives.

Contact Me

Phone: 305-482-1457  •  Email:

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