Innovative branding strategies through
the lens of a portrait photographer
“Jeffrey Shaw was the #1 rated speaker (out of 15) at our ProfitCon 2018 event. You have a powerful message, Mr. Shaw!”
Keynote speaker, author of Profit First, Clockwork, Pumpkin Plan and others
Attract Your Ideal Customers
by Speaking Their LINGO
Holly Hatam - Make Money Doing What You Love
Talking Stick- Stop Trying So Hard
LuAnn Nigara - A Well-Designed Business
THE GRIT AND
Artists are so often plagued by feelings of self-doubt. We’re afraid to go after what we really want because we wonder if we’re competitive enough to create a sustainable life. We’ll talk ourselves out of pursuing a career in the thing that we love and try to fix our square peg into a round hole.
We Warriors are wired to work hard. Say that 10 times fast!:) That’s true in business and often in life. I wonder, though, if it’s how we should be showing up in the world. I wonder if the world wants a different way. Is it really how we get what we are striving for? My sense is that there’s a new way of being arising. A way to get all we want out of our lives without it being so hard. Come explore this idea with me.
A lot of creatives think we are doomed to a life without systems because that’s not our natural inclination. Our business is “us,” which makes it difficult to scale. I know that I personally have trouble making the connection between who I am as a photographer and my branding.