Innovative branding strategies through
the lens of a portrait photographer
“Jeffrey Shaw was the #1 rated speaker (out of 15) at our ProfitCon 2018 event. You have a powerful message, Mr. Shaw!”
Keynote speaker, author of Profit First, Clockwork, Pumpkin Plan and others
Attract Your Ideal Customers
by Speaking Their LINGO
Steven Griffith - The Time Cleanse
Talking Stick- Your Values, Your Time
Ian Altman - A New Selling Mindset
People often say to me, “I don’t have enough time.” This is a scarcity mindset. If you don’t have enough time, what else do you not have enough of? You actually do have enough time, you just might be feeling powerless to choose how you spend it.
Are you allocating your time towards what you say you value? This episode will prepare you for the next episode with Steven Griffith who offers strategies to do a time cleanse. By doing a time cleanse, you can create the time to really put your time towards what you value. Note- it seemed fitting to use this photo of me with my two dogs because my dog Milo, on the left, is very ill and I don’t know how much time I have left with him. I value my time with him.
We spend too much time trying to “sell” to people who are not a good fit for our business. How many business cards for people who will never use your service do you need? The answer is zero. We also often use violent sports or battle analogies to describe the process of selling which creates adversarial atmosphere. Instead of these approaches, we should be thinking of selling as solving problems. Ian Altman calls this “Same Side Selling.”