Self Employed Strategist & Speaker | Brand Messaging Expert | Jeffrey Shaw

Small Business. Big Dreams.

Business Strategies and Personal Development for Self-Employed Business Owners

Self Employed Strategist & Speaker | Brand Messaging Expert | Jeffrey Shaw

Do you want a speaker to fill your event with attendees that walk away with actionable strategies, a new way to think and feeling inspired?

Are you confident in your ability but not getting the business you want?

100,000 +

Social Media

1,600,000 +



Podcast Downloads
Per Month


Amazon Book
5-star Reviews

47,000 +


The Talks

A portrait photographer turned Keynote Speaker?

It’s the most common question I’m asked yet it makes perfect sense to me.

As a photographer, I see what others don't see. What's marketable in a business. The brand message that will emotionally connect with ideal customers. The full potential in someone. 

Where others see themselves as all over the place, I see how all the pieces can be composed as a whole that leads to their success . 

Seeing business through the lens of a photographer provides a most unique experience for attendees at an event. To see the best in themselves, create meaningful connections with those they serve and learn business and personal development strategies to build the business of their dreams. 

See Jeffrey in Action


Live and Virtual presentations available.

The Books

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Marketing and branding strategies to attract your ideal customers

The Self-Employed Life

Business and personal development strategies that create sustainable success for self-employed and small business owners.

The Trainings

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Five months of online business coaching and training for self-employed business owners. 

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Two days of live online learning from top speakers and experts.

Self Employed Strategist & Speaker | Brand Messaging Expert | Jeffrey Shaw

One Sunday a month, I host Waffle Sunday at my home in Miami. Friends old and new gather for homemade waffles made from scratch, mimosas, and camaraderie. What does this have to do with business you might wonder?


It’s about welcoming people into my home, nurturing relationships, and genuinely getting to know one another. These are my core values and are the same foundations I believe a successful business should be built on.


Having been a portrait photographer for affluent families for 37 years I have seen first-hand the power of making people feel seen. This translates into seeing in my coaching clients what they can't see in themselves. And developing strategies so their customers feel seen. This, and all the business strategies and personal development I provide are like ingredients to make waffles, providing the complete recipe for a successful business.

I’ve actually never had a traditional job. Since the age of 14, I have had to figure out what works, studied human behavior and relationships, and figured out what emotionally moves people. Today, in all my work, I strive to support businesses to make their customers feel seen, attract their ideal customers and to do their best work. In doing so, they build successful businesses and the lives of their dreams.


It’s more than a waffle. It’s more than a business. It’s about changing lives.

Contact Me

Phone: 305-482-1457  •  Email:

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