BE EXCEPTIONAL
Because Great Isn't Good Enough Anymore
Helping luxury goods and services
and service-based businesses
Stand Out and Set a New Standard.
The Hermès of speaking and coaching? ChatGPT thinks so. Click here.
Forty years serving ultra-high-net-worth individuals as a family portrait photographer offers a rare perspective on luxury marketing and sales. Or as I like to say, "I don't just understand this market—I was in their closets."
By blending emotional intelligence, cultural fluency, and relationship-driven strategies, I bring a unique perspective on luxury—one that goes beyond trends and data to focus on human connection, meaningful service, and a call to greatness.
Emotional Trigger Marketing
Customers today aren’t just looking for premium products and services—they seek validation, status, and emotional fulfillment. Marketing must tap into these deeper desires, creating connections that make customers feel truly seen and understood.
Lingo-Focused Communication
Speaking the “lingo” of your ideal client means more than just words—it’s about understanding their mindset, values, and cultural cues to craft messages that resonate on a personal level.
Creating a Sense of Belonging
Luxury isn’t just about what people buy—it’s about where they belong. The most powerful brands curate experiences, environments, and narratives that make customers feel special, understood, and deeply valued.
Client-Centered Experience
The most successful businesses understand the subtleties of their clients’ lifestyles and unspoken needs. Luxury-level service isn’t about price—it’s about making customers’ lives easier, more seamless, and more enjoyable.
Relationship-Based Sales
Luxury sales aren’t transactional—they’re relational. A truly exceptional sales experience prioritizes emotional satisfaction, proactive service, and long-term relationship-building that extends beyond the sale.
2,000,000 +
Podcast
Downloads
300 +
Amazon Book
5-star Reviews
97,000 +
TEDx
Views
A Unique Perspective on Luxury
THEBOOKS
The Self-Employed Life
Business and personal development strategies that create sustainable success.
KEYNOTESPEAKER
A portrait photographer turned
KEYNOTE SPEAKER?
After four decades of being the go-to portrait photographer for affluent families, selling luxury goods and services, and providing exceptional service to the most discerning audience, you want to share the insider secrets you've learned about the hard-to-break-into and often misunderstood luxury market.
In my signature talk, Sell to the Rich: Insider Secrets for Success in the Luxury Market, attendees learn:
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The emotional triggers that get the luxury market to buy,
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Proven (but not obvious) strategies to create brand obsession and keep luxury clients forever,
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How intimate details make all the difference in customer experience, and
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How to leverage changing times and adapt to luxury-buyer psychology.
Perhaps the most important thing attendees learn is that you serve the luxury market not because you think the road is paved with gold.
But because you share their values for excellence, know that details matter, and believe luxury is more than a lifestyle — it's a way of being.
THEMASTERMIND
THESERVICES
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Sales, branding, and customer service consulting for iconic brands and small luxury businesses
Learn the secrets of luxury brands to uplevel your business from Great to Exceptional in 8 weeks
Gain the clarity, direction, and strategies you need to bring your big ideas to fruition
Get back to doing more of what you're great at and gain the freedom you seek in 5 months
THEPODCAST
MEETJEFFREY
Wherever I've lived I've built a community by hosting Waffle Sunday at my home where friends old and new gather for homemade waffles made from scratch, mimosas, and camaraderie. What does this have to do with business you might wonder?
It’s about welcoming people into my home, nurturing relationships, and genuinely getting to know one another. These are my core values and are the same foundations I believe a successful business should be built on.
Having been a portrait photographer for affluent families for 40 years I have seen first-hand the power of making people feel seen. Seeing in my coaching clients and students what they can't see in themselves. Helping them develop business and marketing strategies so their customers feel seen. This, and all the business strategies and personal development I provide are like ingredients to make waffles, providing the complete recipe for a successful business.
What I've loved most about running a business is studying human behavior and relationships, and figuring out what emotionally moves people. Today, in all my work, I strive to support business owners to attract their ideal customers, make their customers feel seen, and spend more time doing what they're great at. In doing so, they impact the world in a big way, build successful businesses, and create the life of their dreams.
It’s more than a waffle. It’s about understanding the ingredients of success and fulfillment.
Contact
Phone: 305-482-1457 • Email: info@jeffreyshaw.com
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