It’s the most common question I’m asked. It makes perfect sense to me.

As a photographer, I see the world in pixels. I see pieces and imagine what is possible when those pieces are brought together. You could say my brain composes chaos. That’s exactly what branding is. The customer, the company, what the world needs and the composition of a brand message that brings ideal customers and companies together. Like a portrait on display that connects to the viewer. I create brand portraits.

Through my lens, I have also witnessed the power of making people feel seen to create deep relationships. Being seen is a fundamental human need. That’s what speaking someone’s lingo is all about.

LINGO is a branding strategy to make a company’s ideal customers feel seen. To speak to what moves them. Moving them from stranger to customer. From customer to loyal fan.

LINGO is the art of communication through branding that makes ideal customers feel seen.

So actually…..who better to demonstrate this than a portrait photographer?

“Jeffrey Shaw was the #1 rated speaker (out of 15) at our ProfitCon 2018 event. You have a powerful message, Mr. Shaw!”

Mike Michalowicz
Keynote speaker, author of Profit First, Clockwork, Pumpkin Plan and others