Sell to the Rich: The Insider’s Guide to Winning Affluent Clients and High-End Projects

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Winning high-net-worth clients isn’t just about great design—it’s about understanding how affluent homeowners think, what they value, and why they choose one designer over another.

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Referrals, portfolios, and accolades help, but the real key to success in luxury design is knowing how to build trust, elevate the client experience, and position yourself as indispensable.

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Having spent 40 years as the go-to portrait photographer for the affluent, Jeffrey Shaw has gained rare, insider knowledge of luxury buyers—their decision-making process, their expectations, and the subtle factors that turn a one-time project into a lifelong relationship.

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In this powerful keynote, Jeffrey removes the guesswork and replaces it with a clear, proven approach to attracting, serving, and retaining high-end clients. He’ll reveal what affluent homeowners really want from their designers, how to communicate your value without feeling like you’re selling, and the key to creating an experience that keeps them coming back (and referring their wealthy friends).

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If you want to stop chasing luxury clients and start being the designer they seek out, this is a must-attend event.