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For Event Planners:

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The Luxury Market From the Perspective of a Preeminent Family Portrait Photographer for Affluent Families

Jeffrey Shaw


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Jeffrey Shaw is uniquely qualified to teach luxury goods and service business owners and luxury brand sales associates how to succeed in the luxury market. Having been the go-to family portrait photographer in the U.S. for very affluent families for more than 40 years, as he says, “I don’t just understand this market, I was in their closets.”


Such an intimate experience in the lives of affluent families affords Jeffrey an insider perspective and a deep understanding of the luxury market that your attendees will greatly benefit from.

Talk Proposal:
Sell to the Rich: Insider Secrets for Success in the Luxury Market

Luxury service providers,  luxury brand sales associates, and luxury goods retailers.


Luxury Service Mindset
Understand the psychographics and behavior patterns of luxury buyers (and sell to them effortlessly).


What does it take to capture the attention of the rich, win their trust, exceed their expectations, and keep them coming back time and again, especially in changing times and volatile markets?

There's no shortage of sales tools and strategies out there. But understanding

your customers' emotions, lifestyle, and behaviors will always be most important.

Sales efficacy without empathy is a turn-off for the luxury market.


Having been the go-to, family-portrait photographer for the rich and famous for 40 years, Jeffrey Shaw reveals the insider secrets you want to know and gives the final word on who the affluent are, what they want, and how to sell it to them.

With surprisingly intimate knowledge of the wealthy, Jeffrey will remove the guesswork from your business strategy and replace what you presume about the affluent with the reality of how their minds work and how they make buying decisions.

Fulfill the ultimate potential—and avoid the harrowing pitfalls—of your luxury business by learning to see the world your clients see from the guy who literally built his career capturing it.

“Jeffrey Shaw was the #1 rated speaker (out of 15) at ProfitCon. You have a powerful message, Mr. Shaw!”
Mike Michalowicz
ProfitCon founder and host, keynote speaker, author of Profit First, Clockwork, Pumpkin Plan and Get Different

Learning Objectives:

In this eye-opening talk, attendees will learn:​

  1. The 5 emotional triggers that get the luxury market to buy,

  2. Proven (but not obvious) strategies to create brand obsession and keep luxury clients forever,

  3. How intimate details make all the difference in customer experience, and

  4. How to leverage changing times and adapt to luxury-buyer psychology.

Speaker Reel

7-minute unedited clip


Gail Doby

The Pearl Collective

Angela Kurkian

Director of Education, ImagingUSA and Professional Photographers of America

The Books

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