The Luxury Market From the Perspective of a Preeminent Family Portrait Photographer for Affluent Families
Jeffrey Shaw is uniquely qualified to teach luxury goods and service business owners and luxury brand sales associates how to succeed in the luxury market. Having been the go-to family portrait photographer in the U.S. for very affluent families for more than 40 years, as he says, “I don’t just understand this market, I was in their closets.”
Such an intimate experience in the lives of affluent families affords Jeffrey an insider perspective and a deep understanding of the luxury market that your attendees will greatly benefit from.
SELL TO THE RICH
Insider Secrets for Success in the Luxury Market
Keynotes and Workshops
Overview:
Learning Objectives:
Understand the psychographics, behavior patterns, and emotional triggers of luxury buyers (and sell to them effortlessly).
What does it take to capture the attention of the luxury buyer, win their trust, exceed their expectations, and keep them coming back time and again, especially in changing times and volatile markets?
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There's no shortage of market analysis and sales tools out there. But nothing will ever be more important than understanding your customers' emotions, lifestyle, and behaviors.
Having been the go-to, family-portrait photographer for the rich and famous for 40 years, Jeffrey Shaw reveals the insider secrets you want to know and gives the final word on who the affluent are, what they want, and how to sell it to them.
With surprisingly intimate knowledge of the wealthy, Jeffrey will remove the guesswork from your business strategy and replace what you presume about the affluent with the reality of how their minds work and how they make buying decisions.
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Fulfill the ultimate potential—and avoid the harrowing pitfalls—of your luxury business by learning to see the world your clients see from the guy who literally built his career capturing it.
In this eye-opening talk, attendees will learn:​
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The emotional triggers that get the luxury market to buy
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Proven (but not obvious) strategies to create brand obsession and keep luxury clients forever
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The unique mindset challenges of the affluent buyer and how to overcome objections
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How to leverage changing times and adapt to luxury-buyer psychology.
Speaker Reel
7-minute unedited clip
References:
Gail Doby
The Pearl Collective
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Angela Kurkian
Director of Education, ImagingUSA and Professional Photographers of America
The Books
