Think Like a Luxury Brand: Strategies to Boost Attendance, Create Buzzworthy Events, and Increase Revenue

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For corporate meeting planners, success isn’t just about logistics—it’s about getting people excited to attend, delivering an experience that makes a lasting impact, and finding creative ways to maximize event revenue.

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The secret? Thinking like a luxury brand.

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Luxury businesses know how to attract high-value customers, craft unforgettable experiences, and increase revenue without making it feel transactional. These same principles can transform your events—whether you're trying to drive attendance, create a “wow” factor that gets talked about, or introduce upsells that feel like a natural extension of the experience.

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In this keynote, Jeffrey Shaw brings his deep expertise in luxury buyer behavior to the world of event planning. He’ll reveal:

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• How to craft marketing messages that capture attention and increase attendance

• What makes an event feel exclusive and buzzworthy—like a luxury

• The right way to incorporate upselling so it enhances, rather than disrupts, the attendee experience
   

By applying these high-end strategies, you’ll create events that not only impress but position you as a next-level event planner—one whose events people can’t wait to attend.