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904: Kristina Paider – Live Life Like a Movie: The Hollywood Approach
Have you ever thought that your life was like a movie? Have you had someone suggest you write a book, implying that your life is as...
Jeffrey Shaw
3 min read


903: Ben Guttman – Keep it Simple: Clear Messages in Marketing
Let's keep these show notes simple – because simplicity wins, especially in marketing and messaging. I'm joined by Ben Guttman, marketing...
Jeffrey Shaw
3 min read


902: How To Make The Best Decisions To Invest in Your Business
Investing in your business growth and your personal development is essential. Whether it's coaching, training or technology, we're always...
Jeffrey Shaw
2 min read


901: Jay Baer – Time Matters: Speed as a Competitive Advantage
Some business owners still cling to the old-fashioned idea that quality takes time or that customers will wait due to the demand. In the...
Jeffrey Shaw
3 min read


900: Jann Freed – Redefining Retirement with a Breadcrumb Legacy
I fully support our guest's perspective of retiring the term “retirement;” as Dr. Jann Freed aptly puts it, “We are not retiring from...
Jeffrey Shaw
3 min read


899: Create Systems of Behavior
When we talk about systems in business, we are most often referring to processes and technology. However, the best and most important...
Jeffrey Shaw
2 min read


898: Mike McFall – Brewing Success: Advice for Scaling and Growth
Here on “The Self-Employed Life,” we often focus on businesses with under five team members, and even one-person businesses....
Jeffrey Shaw
3 min read


897: The Fear of Success
Observing my coaching clients and students of the Self-Employed Business Institute, I see far more fear of success than failure. In this...
Jeffrey Shaw
2 min read


896: Noah St. John – More than Money: The Path to a Seven-Figure Lifestyle
If you're like most people, when you hear the term “seven figures,” you probably immediately think of money. There's nothing wrong with...
Jeffrey Shaw
3 min read


895: Matt Treacey – Email Marketing Inspired by Nature
I recently learned a new term called biomimicry, which is mimicking what we observe in nature and applying it elsewhere – such as in...
Jeffrey Shaw
3 min read


894: A State of Being Better Than In The Zone or In Flow
We often think of being in the zone or being in flow as optimal states. While those are certainly great states to be in, I'd like to...
Jeffrey Shaw
2 min read


893: Cassie Petrey – Building Your Brand Image Like a Celebrity
I've often said that recognition is a strategy, not a destination. Few of us want to be stars or celebrities, but smart marketers today...
Jeffrey Shaw
3 min read


892: Entrepreneurs and Intuition
Sometimes we know we're special and sometimes we feel like the odd ones in a crazy world. In this episode, I share some scientific PROOF...
Jeffrey Shaw
2 min read


891: Caleb O’Dowd – Creating Offers That Are Hard to Refuse: Multi-Channel Marketing
Generally speaking, the listeners of my show – my coaching clients, and the students of the Self-Employed Business Institute – tend to be...
Jeffrey Shaw
3 min read


890: Ever Wonder If This Time Will Really Be Different?
In our attempts to reinvent ourselves, reposition our messaging, or work through the next iteration of our businesses, we can have...
Jeffrey Shaw
2 min read


889: Joey Coleman – Navigating the Mindset of an Employer
One of the things we self-employed business owners are often unprepared for is being an employer. The independent attributes that make...
Jeffrey Shaw
3 min read


888: Less Obvious Lessons Learned From Big Companies
What we, as small businesses, can learn from big companies has nothing to do with mimicking them in any way. But what is important to...
Jeffrey Shaw
2 min read


887: Sylvie di Giusto – Fair Advantage: Discover Your Authentic Personal Brand
I truly believe that one of our greatest responsibilities as service providers is to let the world know how we can serve them. Too often,...
Jeffrey Shaw
3 min read


886: Be a Beast in Your Business
Sometimes you're just not sure if it's a compliment or not. I've always assumed being called a beast in business was a compliment but on...
Jeffrey Shaw
2 min read


885: Stacy Ennis – Location Independence: Finding Adventure and Creating a Sense of Belonging
What's the number one reason anyone becomes self-employed? Freedom. Independence. Is it possible for everyone to work and live anywhere...
Jeffrey Shaw
3 min read
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