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916: John Bates – Being TED-Worthy: Insights from a Communication Expert

I've always said that my journey to TEDx was more impactful than actually giving the talk itself; it was a journey in clarity and effective communication. I had to get across big ideas in only 12 minutes. Today I'm joined by John Bates, a TED talk expert who explores the neurobiological principles of communication. Together, we unravel the secrets behind creating engaging, emotionally resonant speeches, and offer practical advice on connecting with your audience and embracing the fear that often accompanies public speaking. This conversation is full of insights for self-employed business owners looking to master the art of impactful communication and storytelling.

John Bates is a TED and TEDx speaker, Leadership Communications Executive Coach, Author, and Keynote Speaker with a deep focus on communication rooted in neurobiology. He is renowned for his coaching excellence in the TED format. His clients, including notable organizations like Johnson & Johnson’s JLABS, NASA, US Navy Special Operations, GE Aviation, and Boston Scientific, highly recommend him as a premier leadership communications coach. John's expertise lies in alleviating speaking anxiety, fostering strong leadership presence, and cultivating trust, loyalty, and connection through effective communication. His science-based approach benefits both logical, introverted individuals, and ambitious thought leaders, enabling them to craft influential speeches. John also offers top-tier pitch coaching, with affiliations in prestigious programs like Johnson & Johnson Innovations JLABS and Cisco Global Problem Solver Challenge, empowering entrepreneurs to succeed in pitch competitions, secure VC funding, and obtain grants.

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Everything you need can all be found at

John Bates, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

Guest Contact

Contact Jeffrey

Valuable complimentary resources to help you –

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.


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