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930: Jon Ostenson – The Benefits of Franchise Ownership

In over 900 episodes spanning nine and a half years, we've covered an array of topics, but there's one conversation we've never explored—owning a franchise. In this episode, I speak to Jon Ostenson, CEO of FranBridge Consulting, about the unconventional world of franchising. We discuss the financial aspects, covering the typical investment range, franchise fees, and startup costs, shedding light on the diverse opportunities within this sector. Jon shares insights on marketing, royalty fees, and funding options, emphasizing the tangible benefits provided by franchisors. It's a unique way to be self-employed with countless opportunities!


Jon is the CEO of FranBridge Consulting, a top .1% franchise consultant, and the bestselling author of ‘Non-Food Franchising’. Jon draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in helping his clients select their franchise investments.

Jon is a frequent contributor on franchising for publications such as Forbes, Inc., and Bloomberg.


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Everything you need can all be found at 


Jon Ostenson, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

Guest Contact

Contact Jeffrey

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.


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