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801: Steve Prentice – Overcome Fear of the Future

As I like to say, you can’t stop a moving train. In business, I have often seen people try to fight off technology transformation…to no avail. This resistance can be a detriment to small businesses, but I get it – change can be hard, and feelings of being left behind or finding yourself suddenly irrelevant are understandably fear-inducing. Yet, change is inevitable…which is why Steve Prentice joins us in this episode today. In this illuminating conversation, Steve and I talk about managing technological change, a topic I believe is truly essential to small businesses and self-employed entrepreneurs. We discuss technological transformation, its impact on the future of work and how it can help (or hinder) our feeling ‘in control,’ as well as managing fear and accepting change.

Steve Prentice is a specialist in organizational psychology, focusing on the junction where people and technology interact. He helps people and organizations understand each other, the technologies they use, and the changes that these present. He is a speaker, writer, journalist, and university lecturer who focuses on human acceptance of cybersecurity, artificial intelligence, blockchain and the future of work. His fourth book is entitled The Future of Workplace Fear – How Human Reflex Stands in the Way of Digital Transformation (Apress, May 9, 2022) and it focuses on this one key fact: humans are driven by fear, and its roots are much deeper than they appear — anyone who seeks to deploy digital transformation successfully must understand this. Learn more at

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Everything you need can all be found at

Steve Prentice, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

Guest Contact

Contact Jeffrey

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.


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