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820: Bill Price – Creating a Frictionless Business

I believe having a frictionless business is one of the key components to a successful business today. Quite frankly, I personally won’t work with any business who doesn’t make it easy for me to do business with them. We business owners can easily imagine that our own customers and potential customers may feel the same way, so this discussion with my guest Bill Price is an important and enlightening conversation for all of us self-employed folks. In our chat, Bill and I discuss the definition of a frictionless experience – especially in what I like to call “high-touch” (that is, highly personalized) businesses. As I like to say: really good customer service = meeting people’s expectations. We discuss this concept, as well as how preempting a customer’s questions or needs is crucial to creating a frictionless experience. We also talk about how making it easy to do business with you can indicate respect for your customers and for the value of their time. Finally, Bill shares his insights about how to reduce friction in your customer experiences.

Bill Price was Amazon’s first global vice president of customer service and is the founder and president of Driva Solutions, a consultancy dedicated to creating highly effective customer contact strategies and operations. He has more than 35 years’ experience advising and directing major operations in more than 160 leading companies. He’s the co-author of The Frictionless Organization: Deliver Great Customer Experiences with Less Effort (Berrett-Koehler Publishers; June 21, 2022) and of the bestseller The Best Service Is No Service, and Your Customer Rules! Learn more at

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Everything you need can all be found at

Bill Price, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.

Guest Contact

Contact Jeffrey

Valuable complimentary resources to help you –

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.


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