822: La’Vista Jones – Self-Employed without Self-Sacrifice


Let’s begin with a quote from our guest today: “If society has lied to us about anything, it’s that putting in long hours and making sacrifice after sacrifice now will automatically allow us to live life on our own terms later.” Today, we explore this idea and its context in our current “hustle culture” with guest La’Vista Jones. For someone who’s on a personal mission to help business owners disrupt the “hustle culture” and instead build businesses that nourish them, I am delighted to speak with La’Vista as she shares with us her “Boss Manifesto” and her wisdom on critical topics such as setting boundaries, averting burnout, practicing self-care, pacing yourself, and avoiding “over-functioning.” La’Vista is quick to note that she genuinely loved her pre-self-employed corporate life and despite that, she still had a burnout. For those of us who love being self-employed, loving what we do doesn’t make us immune from burnout. La’Vista’s insights and her BOSS™ framework can help us all shift into a healthier “Boss” mode.


La’Vista Jones is the founder and CEO of 31Marketplace, an agency committed to helping women do the work they love, without sacrificing themselves to do it. As a corporate dropout, turned entrepreneur she is on a mission to challenge women to cultivate their own definition of success and to live life on their own terms. La’Vista is a business consultant, professional speaker, host of the BOSS™ Talk podcast and published author. Her latest book, The BOSS™ Shift, is anchored in implementing her signature frame work that focuses on battling overwhelm with systems and self-care. La’Vista is an Ohio native and bleeds scarlet and gray - go Buckeyes! She’s married to her college sweetheart Stewart and they share their home in Arizona with their son, publicly known as The Cub.



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Everything you need can all be found at jeffreyshaw.com.


La’Vista Jones, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.


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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.