What’s the best marketing method for any business? It’s creating a remarkable customer experience. An experience that stands out from the crowd. An experience that is so amazing that your customers will share their experience with other potential customers without you even having to ask. Dan Gingiss is an author, podcaster, and international keynote speaker. He believes that creating a remarkable customer experience is the very best marketing method for large and small businesses.
Dan has led marketing teams in almost every marketing channel for the past 20 years. He has professional experience at brands like Discover, McDonald’s, and Humana. He is all about real-life examples of actionable customer experience solutions. He is the author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, and his new book, The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share.
We dive into why it's so important for customers to have a remarkable experience, making customers feel cared for, and negative versus positive experiences. We often see negative reviews and occasional positive reviews, but we rarely see adequate reviews even though that’s where many customer experiences fall. This leaves a huge gap to differentiate your customer’s experience. Dan shares so many actionable ideas and stories to back them up. We also talk about Dan’s WISE method, which stands for Witty, Immersive, Shareable, and Extraordinary. Plus, how and why this method is so valuable.
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Dan Gingiss thank you so much for being here!
Remember, you might be in business FOR yourself but you are not in business BY yourself.
Be your best self. Be proud and keep changing the world.
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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.