To be compelling is better than being different. Being compelling is the best way to draw people in. When you're compelling, you not only get attention but people can't take their eyes off you. Compelling is everything. What makes you compelling is your unique perspective. In this episode, I share what unique perspective is and how you can find your unique perspective.
There are three coaching questions in this episode for you to ask yourself-
1) What expertise do you already have that can be layered on top of what you do now to give you a unique perspective?
2) What life story gives you a unique perspective about your area of expertise?
3) What past work experience can be added to what you do now that gives you a unique perspective?
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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.