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Susanne Mariga - Creating Generational Wealth as a Minority Business Enterprise

Revenue doesn’t always equate to business profit. As entrepreneurs, we have the power to create intelligent accounting practices that include profit as a priority when money begins coming in. Being profitable is a common struggle for new and established businesses. When business owners are minorities, some of the usual efforts come with additional challenges.

Susanne Mariga is a Certified Public Accountant (CPA), Certified Tax Coach (CTC), and Chartered Global Management Accountant (CGMA). She has over two decades of accounting experience and worked at Arthur Andersen and KPMG before founding her firm. She is the host of The Profit Talk podcast and the author of Profit First for Minority Business Enterprises.

I have an enlightening conversation with Susanne about the profit first system and some of the unique challenges minority business owners have. We talk about the five-step accounting system that makes up the profit first system. This system ensures there is profit along with covered expenses and owner’s pay. She also shares her journey and the importance of mindset, overcoming obstacles, and the road to generational wealth.

And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.

Everything you need can all be found at

Susanne Mariga thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.


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