790: Karen Grill – The Positive Side of Persuasion


Ultimately, all business is about persuasion – persuading someone to choose your services, persuading someone to buy from you, etc. In fact, relationship-building in general is a form of persuasion. But persuasion does not have to be manipulative. Rather, as today’s guest Karen Grill tells us, persuasion strategies allow us, as business owners, to effectively describe what our business offers, so that potential clients can see our products and services as solutions to their problems. As Karen says, “If you really believe in your product or service, you should be wanting to tell everybody what you do and how you can help them.” In this episode, Karen and I discuss the positive side of persuasion in business, and Karen teaches us the 8 Persuasion Levers.


Karen Grill is a Business Coach & Certified Persuasion Strategist. Having started her first online business over 14 years ago, she knows the struggles of entrepreneurs and has created strategies to help businesses produce stellar results. She helps business owners unleash the power of persuasion to optimize their offers, funnels and emails so they can multiply their income and their impact.

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Everything you need can all be found at jeffreyshaw.com.


Karen Grill, thank you so much for being here!


Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.


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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.