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804: Justin Skinner – Fail With Grace

I tend to be opposed to putting things in boxes, and to me, the concept of ‘failure’ is potentially another box. Is failure really failure? Or is it just an ‘obstacle’ or a ‘learning experience?’ Or maybe, is failure simply representative of the fact that you’re out in the world doing things? In this episode, we’re going to ‘unpack the box of failure’ with Justin Skinner. In our conversation, we talk about the differences between ‘failures’ vs. ‘obstacles’ vs. ‘normalcy,’ the importance of detaching the idea of failure from self-worth, why failure is relative, and how to leverage failure as a form of (healthy) motivation. We also discuss the concepts of failure and the importance of giving ourselves grace specifically as it applies to those of us who are entrepreneurs and self-employed.

Justin grew up in Springfield, Missouri, on a dairy farm just north of the city limits. He is the oldest of four children and married to Kendra Joy Skinner. They currently live in Springfield with their little Morkie-Poo Daisy. Justin played collegiate baseball at Crowder JUCO and Drury University and is inducted into the Missouri Sports Hall of Fame. Soon after college (and getting fired from a job) Justin and Kendra started their own business in Springfield. Together, they also began investing in real estate and running short-term rentals. Justin is the author of Professional Failure: Using the Gift of Failure to Better Yourself and Those Around You.

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Everything you need can all be found at

Justin Skinner, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.


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