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850: Traci Schubert Barrett – Beyond Success: What if There’s More?


As self-employed people, we set out to run our own businesses, take charge of our lives, create some freedom, and do big things. We set out to make ourselves successful and happy, yet when we achieve this success, sometimes we find ourselves wondering, “is this it?” We find ourselves wanting even more. I speak with Traci Schubert Barrett today to find out how to find contentment in our lives even after we’ve met our goals. As Traci and I discuss, we often measure our success using external factors such as wealth, fame, and power, but true happiness and fulfillment come from finding meaning and purpose beyond these external markers. As self-employed business owners, it is important for us to have a vision for our lives, including professional and personal goals, so we can avoid feeling discontented by identifying the significance beyond our success.

Traci Schubert Barrett was one of the founding team members of national cable television network HGTV. After thirty years of experience in corporate America, Traci began to wonder, what if there’s more to our vocational lives than success? In a leap of faith, she quit her executive job and went on a soul-searching journey. Today, Traci is an entrepreneur, podcast host, speaker, author and executive coach who helps others in their search for meaning

beyond success. Her new book, What if There's More? Finding Significance Beyond Success shares the details of her soul-searching journey that led her to where she is today and equips

readers to do the same. Traci lives with her husband and two daughters in Nashville, Tennessee.

And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.

Everything you need can all be found at jeffreyshaw.com.

Traci Schubert Barrett, thank you so much for being here!


Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

Guest Contact

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

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