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854: Tara-Nicholle Kirke – Beyond Transactions: The Power of the Transformational Consumer

As self-employed business owners, we often have to consider our consumers’ mindsets and beliefs in order to sell a product or service. But there is a different way to think about consumers. Once you do – especially if you’re a coach, consultant, trainer, or health expert – this could really change your business. Today, I speak with Tara-Nicholle Kirke about transformational consumers and transformational makers. She explains that the majority of consumers are in a transformational state, facing big-picture problems but struggling to make changes to solve them. The number one challenge they have is not understanding what they need to do to change the problems in their lives. But if we consider ourselves “transformational makers” as much as “business owners,” we can provide ways to help consumers make the transformation from their pain to their bliss.

Tara-Nicholle Kirke is a globally-recognized author, transformation expert, and spiritual strategist. She helps smart, successful people reach their potential and start living their Big Dreams, by undoing their self-sabotage patterns. As the founder of SoulTour, Tara has taught over 50,000 people how to stop hiding their light with her Self-Mastery Method toolkit which draws from neurobiology, depth psychology and spiritual law. Tara also wrote the authoritative book on transformational business and has been featured in Forbes, Harvard Business Review, and The New York Times. Business Insider called her the #1 woman Silicon Valley tech companies should add to their boards.

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Everything you need can all be found at

Tara-Nicholle Kirke, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.


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