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873: Anthony Trucks – The Challenges When Where You End Up is Very Different Than Where You Started

One of the things that intrigues me about the journey of success and being a high achiever is the internal challenges, often unexpected, that we face when where we end up in life is very different than where we started. In today’s episode, I talk with Anthony Trucks about his personal journey of transforming his identity and overcoming challenges. Anthony shares his own experience of feeling stuck between his current and desired selves, what he calls the "identity gap." He emphasizes the need to tap into something deeper and darker than positivity alone to overcome obstacles. Anthony offers valuable insights on changing your mindset, beliefs, and habits to achieve your goals. Join us as we discuss how to make an identity shift and bridge the gap between where you are and where you want to be. This conversation will inspire you to transform your identity and reach success beyond your expectations.

Anthony Trucks is a former Foster Child, NFL Football Player, Competitor on American Ninja Warrior, Author, Shift Coach and Entrepreneur. From foster care to the NFL, to successful business owner, Anthony Trucks has accomplished what statistics would say is impossible. As a speaker, identity shift coach, and founder of "Dark Work" and creator of the "Dark Work Experience," Anthony teaches people how to access the power of their identity, tap into their full potential, and Make Shift Happen!

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Everything you need can all be found at

Anthony Trucks, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

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Valuable complimentary resources to help you –

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.


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