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880: Grant Baldwin – Mastering the Art of Expert Speaking

One of the biggest mindset shifts I experienced was at a time when I felt like I had my feet in several different industries and went to all the different industry conferences - coaching, speaking, authorship, podcasting, you name it. The mindset shift was when I realized there was really one business model, and all those roles fell under this one business model: The expert business model. As experts on a topic, we often find ourselves wanting to be a speaker. In today's conversation, I sit down with Grant Baldwin to delve into the state of the speaking industry in a post-pandemic world. Grant sheds light on the industry's resilience, emphasizing the success brought about by virtual events and hybrid formats. We discuss the vital importance of treating speaking as a professional endeavor and investing in sales and marketing efforts. Grant shares invaluable advice on finding the right speaking opportunities and carving out a niche to gain momentum. Join us as we uncover the secrets to thriving in a competitive market, and unlock your speaking potential.

Grant Baldwin is the author of The Successful Speaker and founder of, a training company for public speakers. He is also the creator and host of The Speaker Lab podcast and has coached thousands of speakers. He has been regularly featured in the national media including Forbes, Inc., Entrepreneur and the Huffington Post. He lives near Nashville, Tennessee with his wife and three daughters.

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Everything you need can all be found at

Grant Baldwin, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.


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