top of page

887: Sylvie di Giusto – Fair Advantage: Discover Your Authentic Personal Brand

I truly believe that one of our greatest responsibilities as service providers is to let the world know how we can serve them. Too often, the most purpose-driven, heart-centered and talented change makers are too shy about letting people know how they can serve them. Today I'm speaking with my good friend, Sylvie di Giusto, about the concept of fair advantage and the impact of personal branding. Sylvie emphasizes the importance of identifying our unique qualities as individuals, beyond just the products or services we offer, and how our personal experiences can set us apart in our fields. Join us as we delve into the process of leveraging our uniqueness, understanding client needs, and building a strong personal brand for success in both business and life.

Sylvie di Giusto, CSP, is an international keynote speaker and expert in Modern Emotional Intelligence. Trusted by top organizations worldwide, Sylvie empowers leaders and professionals to make impactful decisions that drive growth and success. With her Power of Choice framework, she helps individuals harness their visual, behavioral, verbal and non-verbal, digital, and social intelligence. Sylvie's thought-provoking presentations take audiences on a captivating journey, unlocking their potential for professional and organizational excellence. As the author of The Image of Leadership and Discover Your Fair Advantage, Sylvie dives into the customer experience, making every interaction count.

And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.

Everything you need can all be found at

Sylvie di Giusto, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

Guest Contact

Contact Jeffrey

Valuable complimentary resources to help you –

  • The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!

  • Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.

  • Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!

Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.


bottom of page