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889: Joey Coleman – Navigating the Mindset of an Employer


One of the things we self-employed business owners are often unprepared for is being an employer. The independent attributes that make us, us, and the freedom we seek running our own businesses can often mean being an employer doesn't come naturally. We may have never even thought about being an employer when we started our business – that was my case, and it was a big surprise when it came along. Today I speak with acclaimed author, Joey Coleman, about the mindset required to navigate the complexities of being an employer. He tells us about the eight phases of employee experience and offers valuable insights on managing employees. Join us as we discuss the essential skills and strategies needed to build and maintain a successful team.

Joey Coleman helps companies keep their customers and employees. As an award-winning speaker, he works with organizations around the world ranging from small startups to major brands such as Volkswagen Australia, Zappos, and Whirlpool. His First 100 Days® methodology fuels the remarkable experiences his clients deliver and dramatically improves their profits. His Wall Street Journal #2 best-selling book, Never Lose a Customer Again, offers strategies and tactics for turning one-time purchasers into lifelong customers and his upcoming book, Never Lose an Employee Again, details a framework companies around the world can use to reduce turnover and increase employee engagement. When not speaking to audiences around the globe (he’s spoken on all seven continents), Joey enjoys playing board games, building LEGO sets, and reading bedtime stories with his amazing wife and two young sons.

And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.

Everything you need can all be found at jeffreyshaw.com.

Joey Coleman, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

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Valuable complimentary resources to help you –

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

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