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944: Pete Steinberg – Overcoming Leadership Shock

Pete Steinberg

In this episode of The Self-Employed Life, I had the pleasure of interviewing Pete Steinberg, author of "Leadership Shock." Pete shared valuable insights on overcoming challenges and achieving success in business. We discussed the concept of leadership shock, which refers to the feeling of being overwhelmed and unsure of what to do next. Pete emphasized the importance of being intentional and reflective in our leadership approach, especially in times of change or crisis.

Pete's background as an elite rugby coach provided a unique perspective on leadership, highlighting the need for empowering teams to make decisions independently. We delved into the significance of metacognition in changing mindsets and beliefs to navigate through shock effectively. Pete also emphasized the importance of understanding the value we bring to our businesses and how it evolves over time.

Listeners can find more about Pete's work and his book "Leadership Shock" on his website and through online booksellers like Amazon. Overall, the episode was a thought-provoking discussion on leadership, self-awareness, and the importance of adapting to change in business.

Pete Steinberg is a leadership consultant and author who can help you and your organization overcome challenges and achieve unparalleled success. He recently published his first book, Leadership Shock: Using Authenticity to Navigate the Hidden Dangers of Career Success.

Pete is the President of Innovative Thought, a business consultancy focused on leadership and organizational development.  He supports clients in the areas of innovation, leadership, strategic planning, marketing, recruiting and organizational development. He works regularly as an executive coach for senior executives of global companies. Pete holds affiliated faculty positions with the Tepper Business School at Carnegie Mellon University and the Smeal College of Business at Penn State.

Pete was an elite rugby coach leading the USA Women's Rugby to 2 World Cups and coached at the Rio Olympics. He also coached the Penn State Women's Rugby team to 10 National Championships. Pete brings his experience in elite sport to his work with clients. Pete lives in Boulder, Colorado with his wife and 2 children.


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Everything you need can all be found at 


Pete Steinberg, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

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Valuable Resources –

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.


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