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946: Cliff Goldmacher – The Power of Songwriting in Business

Pete Steinberg

In this episode of The Self-Employed Life, I had the pleasure of interviewing Cliff Goldmacher, a Grammy-recognized songwriter, about the parallels between songwriting and business. Cliff shared valuable insights on how songwriting can help improve creativity, communication, collaboration, and innovation in the business world. We discussed the importance of balancing emotion and story in communication, the power of repetition in messaging, and the significance of vulnerability and risk-taking in creativity. Cliff's journey from songwriter to speaker and thought leader exemplifies the idea that the way you do anything is the way you do everything. Overall, the episode provided a unique perspective on how songwriting principles can be applied to enhance business practices and creativity.

Cliff Goldmacher is a GRAMMY-recognized, number 1 hit songwriter, two-time TEDx speaker and author who, for the past nine years, has been helping organizations innovate and build their creative confidence by teaching them to write songs. Cliff’s work has been featured in Forbes and Cliff’s book, The Reason For The Rhymes: Mastering The Seven Essential Skills of Innovation by Learning to Write Songs, encapsulates the principles of his workshops. Cliff’s clients include Deloitte, Bank of America, IDEO, the ATD and Vanderbilt’s Owen Graduate School of Management.


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Everything you need can all be found at 


Cliff Goldmacher, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

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Valuable Resources –

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.


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