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Erin King - Unlock Your Big Deal Energy

You are a big deal. If you don't believe me, you will by the end of this episode. Erin King is the author of You're Kind of a Big Deal: Level Up by Unlocking Your Audacity. Her book is all about leveling up by thinking of yourself as a big deal, having the audacity not to care what others think, and lessons and stories from some of her challenges.

Erin King is an international keynote speaker, author, three-time entrepreneur, and podcaster. She is the author of Digital Persuasion: Sell Smarter in the Modern Marketplace and her new book, which we are discussing today. We have an inspiring conversation where we learn how Erin went from high heels to sneakers and having the audacity to be herself and not care what other people think. Ironically, this brought about genuine authenticity and freedom for Erin.

We dive into the importance of our own stories and why sometimes we don't realize how much they matter. We explore the freedom of stepping into your big deal energy or BDE and why it matters so much. We talk about how to create a ripple effect by taking big actions that lead to significant reactions. This is an inspiring episode for everyone who wants to get unstuck and lose the fear of rejection by cultivating big deal moments and living their true self-worth.

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Everything you need can all be found at

Erin King, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

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