Howie Zales - Livestreaming One of the Hottest Trends to Market Your Business




Livestreaming is currently one of the hottest ways to market your business or launch a new book. I’m super excited to talk to a broadcast expert who has become a Livestream expert and serial entrepreneur. Howie Zales is an Emmy award-winning camera operator who has turned his passion for television broadcasting into several entrepreneurial endeavors. He founded HJZ Productions, a multi-million dollar provider of top broadcasting talent.


He also founded Viridity Entertainment Services, which offers best in class, broadcast-quality livestreams of interviews, sports, and even religious services. He is the host of The Unexpected Entrepreneur Podcast, the man behind the HZ Broadcast Sports Course, and a livestream expert. We get to talk about how livestreaming can grow your audience. Howie shares intelligent ways to create audience engagement during a livestream. He also has tips for creating sales in real-time by offering a discount and having a buy button in the chat stream.


We learn how livestream can be cost-effective. We learn a bit about the broadcast quality software that Howie uses and why he also directs his streams to the cloud using a CDN for convenient on-demand replays. Howie shares some technical tips like being plugged in and having fast upload speeds. We also talk about camera shots, using graphics, and the importance of keeping the camera moving. We also learn an expert tip on driving traffic to a stream on a website you own from social media instead of hosting on the social platform. This is an informative interview on a beneficial and timely topic.


And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.


Everything you need can all be found at jeffreyshaw.com


Howie Zales thank you so much for being here!


Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.



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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.