Best practices don’t always work for marketing. If you want to stand out and get noticed, don’t keep doing what everyone else is doing. That’s the advice from Mike Michalowicz, who is one of my favorite writers and my guest on today’s show. Mike is the author of a string of popular entrepreneurial books, including Profit First, The Pumpkin Plan, Clock Work, Fix This Next, and his latest book, Get Different. By his 35th birthday, Mike had founded and sold two multi-million dollar companies. He then became a small business angel investor and lost it all.
Mike has since devoted his life to discovering and sharing the very best small business entrepreneurial strategies. Thousands of companies have used his advice to drive profit, run on automatic, and determine what moves to make next. We discuss some of the concepts in his new book on how to market and get noticed. We talk about how and why we need to be different from other businesses in our field when marketing. If we want to share our products, gifts, or knowledge with the world, we need to stand out. It’s our responsibility to do so.
We talk about what holds people back and the importance of being different from your competitors to get noticed. We talk about sharing what makes you unique, not being too outrageous, and how showing weakness can be appealing. It’s also essential to get relevant data and enough data to understand what is working. Mike shares his system of DAD or differentiate, attract, and direct. We also talk about conducting the right marketing experiments and more.
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Mike Michalowicz thank you so much for being here!
Remember, you might be in business FOR yourself but you are not in business BY yourself.
Be your best self. Be proud and keep changing the world.
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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.