Do you have an authority business? Have you focused on your expertise to become an authority in your business niche? If you're not sure, this episode is for you. Rochelle Moulton is an expert at building authority brands. She's built and sold 6,7, and 8-figure consulting businesses. She started out consulting at global powerhouses like Towers Perrin and Arthur Andersen. Now she focuses on turning consultants and big thinkers into authorities. She is also the author of The Authority Code: How to Position, Monetize and Sell Your Expertise.
This guide is all about teaching freelancers and consultants how to position themselves as authorities. It presents a way to monetize expertise and sell authority to ideal clients and buyers. Rochelle explains all of the advantages of becoming an authority and breaks down the steps for us. We talk about the importance of leveraging your expertise by speaking or writing in some form. Once we decide to leverage our expertise, we are on the road to authority.
Rochelle realized early on that speaking became easy when she focused on transforming her audience. We also talk about creating a vision for who you want to serve and the life you want to have, finding the revolution you want to lead, defining your ideal client, and discovering your niche. We also discuss the importance of finding your origin story and connecting the dots between your perfect client and your niche. Find out why it's crucial to publish like it's a revenue stream, how to enlist your authority circle, and master the art of persuasion.
And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.
Rochelle Moulton thank you so much for being here!
Remember, you might be in business FOR yourself but you are not in business BY yourself.
Be your best self. Be proud and keep changing the world.
Guest Contact –
Contact Jeffrey –
Valuable complimentary resources to help you-
The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!
Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.
Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!
Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.