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840: Azrya and Benjamin Bequer – Discovering Everything You Didn’t Know You Wanted

If you’ve listened to this show, you know how strongly I feel that being self-employed is a largely about one’s self. So, for the business and life success we seek, we must always be developing ourselves. And sometimes, we need to stretch our thinking – perhaps outside of our comfort zone – to what I refer to as ‘hitting the wall on the opposite side,’ so that we can moderate somewhere in between. That’s how we grow. And I suspect my conversation today with Azrya and Benjamin Bequer may do that for you. Among other things, we discuss paradoxes: the paradox of being both fully committed while remaining unattached in your life and business and the paradox of the ‘soul’s curriculum’ vs. ‘free will’ — free will being particularly important to us self-employed folks! We try to at least partially answer the question “if chasing money, status, and security isn’t ‘the answer,’ what is?” And of course, I talk with Azrya and Benjamin about their new book, Beqoming: Everything You Didn’t Know You Wanted, which took me to places I’m not entirely comfortable with, or even necessarily entirely agree with. But in reading it, I never responded to it with a hard ‘no,’ because just maybe, their book (and hopefully our conversation in this episode today) will expand your thinking as well.

Azrya and Benjamin Bequer are the co-founding stewards of BEQOMING, an ecosystem designed to empower people to unlock who they were designed to be through facilitating transformational retreats and processes, curating community, and sharing inspirational media. Their mission is to unite and activate an ecosystem of purpose-driven pioneers in service to creating ROI (Ripple of Impact).

And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.

Everything you need can all be found at

Azrya and Benjamin Bequer, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

Guest Contact

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.


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