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846: Bryan Eisenberg – Core Business Principles the Rice and Beans Way

In a world that can get far too complicated, there’s nothing quite like simple wisdom handed down. With all that’s new in business, there are also core principles that were true in the past, are still true today, and will likely be true tomorrow. That’s what we’re exploring today with my guest, Bryan Eisenberg: tried and true core business principles. In our conversation, we discuss how to be a “Rice and Beans Millionaire” – how to stop complicating everything and go back to business basics. Whether you are just starting out in your self-employed life, or have been in the business for years, the timelessness of these core principles will always be relevant in today's rapidly changing world.

Bryan Eisenberg and his brother Jeffrey are the co-founders of Buyer Legends. Jeffrey was a former investment banker and Bryan a former social worker. They have been entrepreneurs for nearly three decades and have consulted, advised and mentored hundreds of entrepreneurs and businesses over the years, including Google, Overstock, and Disney. They are the co-authors of bestselling books "Call to Action," "Waiting for Your Cat to Bark?," "Always Be Testing," "Buyer Legends," and "Be Like Amazon: Even a Lemonade Stand Can Do It." Bryan and Jeffrey are recognized internationally as pioneers in online marketing, improving conversion rates, persuasive content and persona marketing, and helping organizations improve their customer experiences.

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Everything you need can all be found at

Bryan Eisenberg, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

Guest Contact

Contact Jeffrey

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.


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