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862: Nikki Rausch – The Selling Staircase: A Step-by-Step Approach to Soulful Sales


I think sometimes we forget that being effective at sales is a learned skill. Maybe we think we’re naturally good at it, or have been doing it so long that we must be good at it, or we despise sales and stay away from it altogether. What I gained from reading Nikki Rausch’s book The Selling Staircase aligns perfectly with what we do here on The Self-Employed Life. Nikki emphasizes the need to study communication and pay attention to social cues in order to relate to potential clients, and stresses that sales is something you do with another person, not something you do to them. Nikki also shares her five steps of the Selling Staircase, providing valuable insights for anyone looking to improve their sales process. Whether you're an experienced salesperson or someone who avoids sales like the plague, I guarantee my conversation with Nikki will offer a fresh perspective on the subject.

Nikki Rausch integrates her 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, sharing with her clients the same approaches that led to her shattering sales records in her industry and receiving multiple “top producer” awards along the way. Nikki has received numerous sales awards, shattered sales records across industries, and was featured in Female Entrepreneur Magazine. A sought-after speaker, she regularly shares the results of success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients, many of whom have also reaped the benefits of her immersive VIP consultations.

And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.

Everything you need can all be found at jeffreyshaw.com.

Nikki Rausch, thank you so much for being here!


Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.


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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

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