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882: Natalie Franke – Community in Self-Employment: Uniting as Independent Business Owners

It's built into my sign off that, “you may be in business for yourself, but you're not in business by yourself.” You are not alone. You're part of a much larger community, and we need to come together. My guest today, Natalie Franke, has her pulse on self-employment better than most. In today’s conversation, Natalie highlights the significance of terminology and how it can impact the sense of unity and identity within the self-employed community. She also discusses the growing trend of self-employment, and the need for infrastructure and support for independent business owners. Together, we explore the importance of building relationships, reframing failure, overcoming self-doubt, and the role of communities in supporting personal and professional growth. I am positive that Natalie’s inside perspective will offer you valuable insights and, more importantly, provide a comforting reassurance that you are part of a thriving and supportive community.

Natalie Franke is an author, community builder, and advocate for independent businesses. As the Chief Evangelist at HoneyBook, one of the founders of the Rising Tide, and host of the Independent Business podcast, she has made it her mission to champion entrepreneurship and support independent professionals around the world. Her first book, Built to Belong, was published in 2021 and her second book, Gutsy, hits shelves later this year.

And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.

Everything you need can all be found at

Natalie Franke, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

Guest Contact

Contact Jeffrey

Valuable complimentary resources to help you –

  • The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!

  • Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.


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